Street Fight Daily: Delivery Service Raises $44M, Uber Partners With ‘Transformers’ | Street Fight

News

Street Fight Daily: Delivery Service Raises $44M, Uber Partners With ‘Transformers’

0 Comments 17 June 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

InstacartInvestors Pour $44 Million Into Instacart as Google Is Forced to Take Notice (Recode)
A little more than a decade after the first generation of grocery-delivery companies collapsed, the industry seems poised to finally take off. The two-year-old Instacart is announcing this morning that it has raised a giant new $44 million round of equity financing, with Andreessen Horowitz leading the investment.

At Tesla, a Peek Into Retail On-Demand (Street Fight)
Steven Jacobs: The company has developed a retail and marketing strategy aimed at getting people into one of its three fully electric models regardless of whether they can afford, or even are interested in buying, a luxury car. The model draws on some of the work of the legendary Apple’s Ron Johnsonas well as the emerging phenomenon of on-demand technologies such as Uber.

Paramount Turns to Uber for ‘Transformers’ Promotion Pick Up (Variety)
Paramount Pictures and Western Star trucks are partnering with carpool service Uber to promote “Transformers: Age of Extinction.” Starting today in Dallas, “Transformers” fans and Uber users will have the opportunity to request a ride form the film’s iconic Optimus Prime, which is customized by Western Star 5700 trucks.

6 Waitlist Management Tools for Restaurants (Street Fight)
Eager to eliminate the organizational challenges and financial liabilities that go along with traditional reservation systems, restaurants are increasingly turning toward digital platforms that allow diners to stay at home, or shop at nearby businesses, until their tables are ready. Here are six platforms that restaurants can use to manage their waitlists.

In New Jersey, With $2 million From Knight, the Local News Lab Launches to Seek Revenue Models (Nieman Journalism Lab)
The Local News Lab launches today, supported by a $2 million grant awarded by the Knight Foundation in February. The New Jersey-based organization will incubate six local journalism sites in an effort to “try to understand and develop viable revenue models for both nonprofit and for profit news organizations.”

Facebook Testing Graph Search on Mobile Web (InsideFacebook)
Not long after Facebook announced Graph Search about a year and a half ago, the big questions was when it would be available on mobile. It appears that Facebook is taking steps toward this, as Inside Facebook has discovered a test of Graph Search on mobile web. Facebook has previously been testing it on the mobile app, as well.

Marketers See Shift in Search From Direct Response to Branding (AdWeek)
A study released from Google today reveals that marketers are moving towards search campaigns that build top-of-mind awareness. The search giant’s new report with Ipsos MediaCT finds that branding-focused ads elevate awareness by an average of 6.6 percentage points.

iBeacons Usher In The Contextual Shopping Era (TechCrunch)
According to a study by inMarket, the use of beacons in retail stores caused a 19x increase in interactions with advertised products, a 16.5x increase in app usage in-store and a 6.4x increase in the likelihood that a shopper kept an app that sent them a beacon message on their phones.

British Airways’ ‘Magic’ Billboards Win Direct Grand Prix at Cannes (AdAge)
One of the pre-festival favorites, British Airways’ “Magic of Flying” by OgilvyOne, London, took home the Grand Prix in the direct category at the Cannes Lions International Festival of Creativity. Digital billboards in key London locations featured creative that encouraged passers by to look up and spot the aircraft flying overhead.

Get Street Fight Daily in your inbox! Subscribe to our newsletter.


Denver, Colo. — March, 5th, 2015 — Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
EARLY BIRD TICKETS NOW $399!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly