LBMA Podcast: Mahana’s Brian Menell and Richard Bagdonas | Street Fight

On Location

LBMA Podcast: Mahana’s Brian Menell and Richard Bagdonas

1 Comment 18 April 2014 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Quantum Dots, Apple, the Lego Movie,, American Express, Amazon’s Dash Tesco, Uber’s Rush, Breeze, Santa Monica’s Wellbeing Project, Traffle’s travel app and SmartMat. Our mobile minute featuring Chuck Martin asks “do people still go into stores” and our special guests are Brian Menell and Richard Bagdonas of Mahana.

Episode 177

Recorded: April 11, 2014
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

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A Mobile Minute with Chuck Martin: Do people still go into stores? (4:40)

Resource of the week: Brian Menell and Richard Bagdonas of Mahana (18:50)

Top stories of the week (starts at 7:17)

1. Quantum Dots – Charge your phone in 30 seconds
2. Apple gets patent for location-based updating of embedded SIMs / Apple’s Healthbook app for iOS 8
3. Location-based digital signage campaign for “The Lego Movie” in Australia
4. partners with Amex for card-linked offers
5. Amazon launches Dash to speed AmazonFresh shopping list
6. Tesco uses iBeacon for customer service, instead of promotions
7. Uber launches their delivery service, RUSH, in New York / Breeze service to rent you a taxi business
8. Santa Monica’s “Wellbeing” Project
9. Traffle travel app
10. SmartMat – weight-sensitive doormat

1. Über Rush – the uberfication of Uber (39:10)
2. Santa Monica’s boondoggle: The “Wellbeing” index (45:15)
3. Tesco’s unique iBeacon use for customer service (50:10)

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