LBMA Podcast: Mahana’s Brian Menell and Richard Bagdonas | Street Fight

On Location

LBMA Podcast: Mahana’s Brian Menell and Richard Bagdonas

1 Comment 18 April 2014 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include Quantum Dots, Apple, the Lego Movie,, American Express, Amazon’s Dash Tesco, Uber’s Rush, Breeze, Santa Monica’s Wellbeing Project, Traffle’s travel app and SmartMat. Our mobile minute featuring Chuck Martin asks “do people still go into stores” and our special guests are Brian Menell and Richard Bagdonas of Mahana.

Episode 177

Recorded: April 11, 2014
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

Support our show with Patreon!

Sign up to receive updates about our book – People Places Media

A Mobile Minute with Chuck Martin: Do people still go into stores? (4:40)

Resource of the week: Brian Menell and Richard Bagdonas of Mahana (18:50)

Top stories of the week (starts at 7:17)

1. Quantum Dots – Charge your phone in 30 seconds
2. Apple gets patent for location-based updating of embedded SIMs / Apple’s Healthbook app for iOS 8
3. Location-based digital signage campaign for “The Lego Movie” in Australia
4. partners with Amex for card-linked offers
5. Amazon launches Dash to speed AmazonFresh shopping list
6. Tesco uses iBeacon for customer service, instead of promotions
7. Uber launches their delivery service, RUSH, in New York / Breeze service to rent you a taxi business
8. Santa Monica’s “Wellbeing” Project
9. Traffle travel app
10. SmartMat – weight-sensitive doormat

1. Über Rush – the uberfication of Uber (39:10)
2. Santa Monica’s boondoggle: The “Wellbeing” index (45:15)
3. Tesco’s unique iBeacon use for customer service (50:10)

Denver — March, 5th, 2015
Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
Register now and save!


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!


© 2015 Street Fight.

Powered by WordPress. Hosting by