LBMA Podcast: Xapp, Mobiquity, and Beacons at the Ballpark

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include the great Faberge egg hunt; Voice recognition ads from Xapp + NPR; Mobiquity’s BLE beacon SDK; MLB Advanced Media’s At the Ballpark app; GaussBricks from the University of Taiwan; Minified’s Telescope Cards + Foursquare; Coke’s Radar for Good campaign in Romania; The launch of TheGoodData; Funding news from Alignable and Lyft; The launch of Hi.co. Our mobile minute featuring Chuck Martin looks at the mobile shopper gap. Our resource of the week is a whitepaper from Placeable on LBM insights. Our special guest is Rafi Haladjian, founder of Sense.

Episode 176

Recorded: April 4, 2014
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

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A Mobile Minute with Chuck Martin: The mobile shopper gap (4:30)

Resource of the week: Be Found: Location-Based Marketing Insights (57:13)

Top stories of the week (starts at 7:10)

1. Faberge egg hunt in NYC
2. NPR to utilize voice-recognition ads from XappMedia
3. Mobiquity Networks releases BLE beacon SDK
4. MLB partners with Mapquest for branded fan experience
5. Cool tech watch: GaussBricks from the University of Tawain
6. Minified‘s Telescope Cards
7. Coke Romania’s Radar For Good mobile campaign
8. Launch of TheGoodData
9. Alignable gets $3.54M, Lyft gets $250M
10. Launch of Hi.co

Discussion
1. Should the future of all media, sports and entertainment companies look like MLB Advanced Media? (39:00)
2. Can the GoodData concept work? (46:00)
3. What’s future for voice activated ads on mobile? (50:05)