LBMA Podcast: Xapp, Mobiquity, and Beacons at the Ballpark | Street Fight

On Location

LBMA Podcast: Xapp, Mobiquity, and Beacons at the Ballpark

0 Comments 11 April 2014 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. Top stories of the week include the great Faberge egg hunt; Voice recognition ads from Xapp + NPR; Mobiquity’s BLE beacon SDK; MLB Advanced Media’s At the Ballpark app; GaussBricks from the University of Taiwan; Minified’s Telescope Cards + Foursquare; Coke’s Radar for Good campaign in Romania; The launch of TheGoodData; Funding news from Alignable and Lyft; The launch of Hi.co. Our mobile minute featuring Chuck Martin looks at the mobile shopper gap. Our resource of the week is a whitepaper from Placeable on LBM insights. Our special guest is Rafi Haladjian, founder of Sense.

Episode 176

Recorded: April 4, 2014
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

Support our show with Patreon!

Sign up to receive updates about our book – People Places Media

A Mobile Minute with Chuck Martin: The mobile shopper gap (4:30)

Resource of the week: Be Found: Location-Based Marketing Insights (57:13)

Top stories of the week (starts at 7:10)

1. Faberge egg hunt in NYC
2. NPR to utilize voice-recognition ads from XappMedia
3. Mobiquity Networks releases BLE beacon SDK
4. MLB partners with Mapquest for branded fan experience
5. Cool tech watch: GaussBricks from the University of Tawain
6. Minified‘s Telescope Cards
7. Coke Romania’s Radar For Good mobile campaign
8. Launch of TheGoodData
9. Alignable gets $3.54M, Lyft gets $250M
10. Launch of Hi.co

Discussion
1. Should the future of all media, sports and entertainment companies look like MLB Advanced Media? (39:00)
2. Can the GoodData concept work? (46:00)
3. What’s future for voice activated ads on mobile? (50:05)

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly