Openings and New Hires at xAd, Kenshoo, PayPal and Local Market Launch | Street Fight

Movers & Shakers

Openings and New Hires at xAd, Kenshoo, PayPal and Local Market Launch

0 Comments 28 March 2014 by

Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.)

Sarah Hodkinson – PayPal
I was fortunate enough to meet Sarah Hodkinson, a senior sales and marketing executive with 17+ years experience in media, tech and marketing, when she was head of merchant marketing at WHERE 4 years ago. After WHERE was acquired by PayPal, she was promoted all the way up the chain from senior director to director of marketing and sales strategy — and now, most recently, being promoted to their director of PayPal Media Network marketing and offers. She will be charged with managing the marketing team to promote PPMN to large merchant partners. She will also lead the Offers initiative driving value for merchant partners through Offer campaigns leveraging PayPal distribution and targeting enabling merchants to drive new customer acquisition, increase spend among existing customers and re-engage inactive customers.

Multiple Hires – xAd
Global mobile-location ad platform xAd recently appointed three ad industry graybeards  to key roles leading the company’s growth and expansion into  the EMEA and APAC regions. After the company reportedly doubled revenue in 2013, these new roles will support that explosive growth. xAd has appointed Theo Theodorou as GM of EMEA. Theodorou was previously the head of sales and strategy for Apple iAd in EMEA and most recently served as an SVP at videology.  xAd has also appointed Yang Cao GM of China, who previously co-founded and sold Julu Mobile, a mobile advertising company in China. Meanwhile, Michael Bayle was appointed as SVP of strategic partnerships — he previously led ESPN’s mobile strategy and was VP of monetization at Amobee.

Espen Lund – Kenshoo
Predictive media optimization technology giant Kenshoo has appointed Espen Lund as VP Northern and Central Europe. His responsibilities include the strategic and operational development of the company from Munich, where Lund and his team will manage Kenshoo operations within the German speaking (DACH) countries, Benelux, Scandinavia and Eastern Europe. With more than 20 years of management experience and know-how including expertise in areas such as global sales and marketing, product management and consulting and procurement services. Prior to joining Kenshoo, he held several senior positions, including VP Global Sales, Marketing & Services at Sennheiser, Managing Director for the DACH Region at 3Com and VP Sales Europe at PTC.

Local Market Launch – Board of Directors & Funding
Local Market Launch  recently secured $1 million in new funding from existing investor Rincon Venture Partners, with participation by Jim Zarley, executive chairman, Conversant (formerly ValueClick); and Steve Umberger, former EVP of marketing for ValueClick. With this new financing, Zarley also joins Umberger on the board. The funds will enable Local Market Launch to scale the company in response to market demand for its local search and business listings management solutions, and continue to grow local media channel partnerships for its partner-branded platform.

Ryan Smith – Microsoft
Ryan Smith, who was most recently the regional sales manager at ReachLocal, has been brought on by Microsoft as their dynamic CRM solution sales executive. Prior to ReachLocal, he was a district sales manager at ADP where he was one of their top grossing sales agents two years in a row.

Corey Elliott & Matt Baldwin – Borrell Associates
Borrell Associates recently named Corey Elliott as director of research, charged with all of Borrell’s research operations; including divisions that handle direct consumer and advertiser research, as well as their robust Compass platform (Adspending.com). Elliott is the former director of market intelligence at Gannett Co., where he worked across the company’s media properties to grow advertising revenue by providing research and data support.

Borrell has also taken an extensive dive into the vast pool of local-market data with the hire of former media research executive Matt Baldwin. Baldwin’s principal role will be to work with ad agencies and gaining new agencies as clients. His experience prior to joining Borrell is impressive, as he was corporate VP of research at MediaNews Group (now Digital First Media).

Plus where to look for jobs now….

Angie’s List seeks a senior director of content strategy. Apply here

Search Influence would love to bring on a PR/Marketing manager. (It would be a huge help for yours truly!) Apply here

Facebook is looking for a brand marketing manager. Apply here

Mediative seeks a sales strategist. Apply here

hibu is hiring for many roles, check them out. Apply here

LiveIntent is hiring top talent in each of their departments. Apply here

Google is hiring a digital marketing manager for Google+. Apply here

Can you do graphic design work? Contact MOZ about their available role. Apply here

Linkedin is in search of a brand marketing manager on their consumer side. Apply here

Plus new talent looking now….

Senior classifieds sales director in Boston, ready to throw in the towel and try something new.

Hyperlocal community editor, publisher, marketer is a strategic problem solver. Over 25 years dailies, weeklies, start-ups, magazines, digital, websites, editing and writing books. New Orleans/Baton Rouge area.

The perfect digital sales manager in Reno Nevada, history in the newspaper publishing arena. Ready to roll over to a new opportunity.

A digital veteran with 20 years of management level sales and  marketing experience in digital media, mobile media and consumer technology sectors.  She has a strong track record of accomplishment in successfully growing start up and young firms.   She’s also been responsible for driving significant revenue growth in divisions of larger, publicly traded companies. Located in the San Francisco Bay area.

Long-time media industry adopter and digitally-savvy mobile marketer and entrepreneur interested in a new opportunity. Chicago based.

Seasoned talent in broadcasting, over 15 years of experience interested in growing a video ad platform play.

One awesome guy in Salt Lake City, Utah; one has more than 20 years experience in business development, sales and building connections.

Advertising and sales exec in Charlotte, NC — this guy is ready to make moves like Jagger.

Global head of digital product for a major telco in the UK seeks a new role. Over 15 years of experience.

President of online consulting firm, works with IYP’s & newspapers and eventually moving over to loyalty-based and digital solutions. Willing to relocate from New England.

If you are interested in any of these candidates or you would like to be featured as such, please e-mail me at kellybenish@gmail.com for more information.

Kelly Benish is VP of sales and marketing at Search Influence, a national online marketing firm focused on SMBs and white label online marketing for publishers and media partners who serve them. You can follow her on Twitter @Lokellsearch.

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly