Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues | Street Fight

Headlines

Street Fight Daily: Google Kills Offers, Foursquare Reveals Revenues

0 Comments 06 March 2014 by

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology

com.google.android.apps.offersGoogle Shuts Down Self Serve Offers Product (Blumenthals)
Google announced this afternoon that they will be shutting down their Places Dashboard self-serve Offers product. Google Coupons had been the Rodney Dangerfield of Google local products, always hidden, never talked about and for years, after anoptimistic start in 2006, they languished.

New Patch Owner Hale Plans to Run Company in ‘Lean, Entrepreneurial Mode (Street Fight)
“There are lots of potential models, and there’s no reason to be ideological about finding the right match between models and communities,” says Hale. “The best thing for hyperlocal journalism is a sustainable business model.”

Foursquare CEO Dennis Crowley, Rebuffing Sale Offers, Says Revenues Grew 500% in Q1 2014, 600% In 2013 (TechCrunch)
Foursquar is fast approaching its fifth birthday and CEO Dennis Crowley wants us to know that it’s still growing — in revenues at least. Speaking on CNBC alongside Foursquare investor Ben Horowitz, he said that revenues at his startup grew 600% in 2013, and in the first quarter of 2014, they were on track to be up by 500% compared to Q1 of 2013.

In the Age of Big Data, Sometimes a Phone Call Still Works Best (Street Fight)
More and more, marketers are turning to deep data analytics to measure the impact relative to a local marketing campaign. But call measurement provider Telmetrics says that value can still be delivered by paying attention to a more basic form of interaction: phone calls.

Short-term Profit Taking vs. Long-term Value Creation: The Future of PayPal (LinkedIn)
Reid Hoffman: While Icahn mentions long-term shareholder value no less than seven times in his letter, his perspective on PayPal seemed far more focused on the short term. The reality of Silicon Valley is that innovation takes time. The fabled Eureka moments may lead to product breakthroughs, but they rarely lead to fully formed products, and they never lead to mature and fully formed businesses.

Facebook’s Graph Search: One Year Later (Guardian)
Introducing Graph Search in March 2013, Facebook created a powerful engine that generates results based on exactly what users want to see. On launching, the feature certainly had the potential to transform the digital advertising space and take on some of the search engine giants such as Google, Yahoo! and Yelp, but one year on, how is it faring?

Jack Dorsey-backed Peek raises $5M, plans Latin America launch for 2014 (VentureBeat)
Peek wants to be the Open Table of events and tours. It just raised $5 million from investors like StubHub cofounder Jeff Fluhr and Orbitz board member Brad Gerstner to make that happen. Peek launched in 2012 with investments from tech celebrities Jack Dorsey and Eric Schmidt to target both the local and tourism market.

Beyond Google: The Fragmented World Of Mobile Search Marketing (MediaPost)
Google commands the largest share of mobile search volume of any single publisher, but it may surprise you that recent surveysof tablet and mobile users have found that nearly half of consumers use apps for local business searches. Here are three of the largest non-Google, non-Bing sources of mobile search for local business — and why they’re important for search marketers to consider.

A Look At The iBeacon Store Of The Future With Retail Startup Thirdshelf (TechCrunch)
Tt this year’s Dx3 digital business expo, Montreal-based Thirdshelf had a fully functional demonstration retail store with iBeacon proximity based shopper customization in place. The demo store makes real a lot of what you may have heard about the potential of this tech, using Thirdshelf’s whitelabel in-store app and Estimote’s Bluetooth LE-powered hardware beacons.

Clinkle Hires ex-Twitter Principal Designer to Lead Its Design Team (GigaOm)
Mobile wallet startup Clinkle still hasn’t publicly revealed how it plans to turn the mobile payments market on its ear, but it’s certainly taking advantage of the attention from a $25 million seed to recruit some exceptional talent. Former Twitter Principal Designer Josh Brewer is joining Clinkle as VP of Design.

Get Street Fight Daily in your inbox! Subscribe to our newsletter.

Big Things Coming in Local in 2015!


Join us in New York, San Francisco and Denver for Street Fight's industry-leading conferences. Top speakers, great networking, valuable insights, and killer parties.
Click here for dates and details!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Pay-Per-Call’s Role in Improving Marketing ROI

Call campaigns can make the phone ring — or alienate prospective customers. Learn how to get it right: Download "Pay-Per-Call's Role in Improving Marketing ROI."

Produced by Street Fight Insights for Soleo.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly