March 2014 – Street Fight

After Bust, LivingSocial Looks to Boom Again

Steven Jacobs

After Bust, LivingSocial Looks to Boom Again

LivingSocial isn’t quite the rocketship it was a few years ago. But, after a year of pulling back, and with a change in leadership in the works, the company is looking for a second wind. Street Fight recently caught up with Doug Miller, chief revenue officer at LivingSocial, to talk about where the company went wrong, how it plans to get back on track, and what wave it looks to ride next…

Street Fight Daily: CBS Outdoor Goes Public, Alibaba Invests in Retail

The Editors

Street Fight Daily: CBS Outdoor Goes Public, Alibaba Invests in Retail

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyCBS Outdoor Shares Rise in First Day of Trading (Wall Street Journal)… Alibaba Invests $692 million in Chinese Department Store Operator (Reuters)… Uber’s Biggest Problem Isn’t Surge Pricing. What If It’s Sexual Harassment by Drivers? (Daily Beast)…

How a Connecticut Network Helps ‘Indie’ News Sites Bridge Revenue Gap

Tom Grubisich

How a Connecticut Network Helps ‘Indie’ News Sites Bridge Revenue Gap

Networks of independent community news sites are growing up and expanding out, and one of the biggest is the three-year-old Independent Media Network, which provides multiple layers of services — in advertising, editorial, business and tech — to more than a hundred community and other news operations in Connecticut…

Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup

The Editors

Street Fight Daily: DailyCandy Shut Down, An Omnichannel Rollup

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyNBCUniversal-Owned DailyCandy and Television Without Pity Will Be Shut Down (Recode)… Nomi Acquires Media Armor To Add Online Marketing Data To Its Offline Marketing Tools (TechCrunch)… GoDaddy Partners With Dwolla On New E-Invoicing Option For Small Businesses (TechCrunch)…

Case Study: Local Bakery Chain Scales With Hyperlocal Tools

Stephanie Miles

Case Study: Local Bakery Chain Scales With Hyperlocal Tools

At Cako, a mini bakery chain in the midst of expansion, co-owner Albert Chen says it’s difficult to provide the same level of customer service when he can’t be present inside all of his stores on a 24/7 basis. One way that Chen is working to avoid the mistakes that other growing businesses have made is by utilizing hyperlocal tools that provide him with data about what products and flavors his customers are buying…

The Shifting Line Between Free and Paid Local Marketing Services

Damian Rollison

The Shifting Line Between Free and Paid Local Marketing Services

The manipulation of organic reach on Facebook is one of many examples of the shifting boundary between free and paid local marketing services. In “pure” local search, that boundary has tended to be relatively clear: look for a local business in your typical IYP and you’ll see sponsored listings at the top of the results page, followed by organic results. But that boundary is likely more clear to those of us who know what to look for than it is to the general user…

How One Startup Uses Carrier Data For Real-World Analytics

Annie Melton

How One Startup Uses Carrier Data For Real-World Analytics

For the most part, in-store tracking startups rely on a device in-store — a wireless router, video camera, or bluetooth beacon — to count customers as they shop. But Canadian startup Viasense has created a new system using existing data from cellular networks to provide businesses with information about their foot traffic — and, more importantly, where that traffic goes next…

Street Fight Daily: Instagram Tests Facebook Places, GOP Hails Uber

The Editors

Street Fight Daily: Instagram Tests Facebook Places, GOP Hails Uber

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologyInstagram Testing Facebook Places Integration to Replace Foursquare (Fast Company)… GOP Hails App-Based Taxi Service Uber, Says Regulations Stifle It (Wall Street Journal)… Cloud POS Startup Vend Raises $20M From Peter Thiel’s Valar Ventures And Square Peg Capital (TechCrunch)…

5 Local Marketplaces for Childcare Services

Stephanie Miles

5 Local Marketplaces for Childcare Services

What Taskrabbit has done for household errands, Uber has done for transportation, and ZocDoc has done for local physician services, a handful of hyperlocal vendors are aiming to now do for childcare. By harnessing the power of social recommendations and connecting parents with babysitters in their own communities, local marketplaces for childcare services are harnessing technology to facilitate online networking within physical communities…

A New Way to Think About Local: Last Mile Advertising

Neg Norton

A New Way to Think About Local: Last Mile Advertising

While advertisers today seek to take advantage of an increasingly fragmented media environment, those focused on local advertising have different challenges and opportunities in that they are in closer proximity to the point of purchase. Even with the tremendous growth of online shopping and e-commerce, two-thirds of all local purchases are still taking place in-person at brick-and-mortar locations…

With Partnerships, YP’s Consumer Product Takes a Back Seat

Steven Jacobs

With Partnerships, YP’s Consumer Product Takes a Back Seat

Last week, YP announced a deal with Yelp in which the Yellow Pages spin-off will sell Yelp’s core advertising product to the company’s small business clients. For YP, and its owner Cerberus Capital, the agreement is the culmination of a deeper strategic push and a tacit acknowledgment that its role as leading consumer brand, which defined its print past, might be waning…

5 Tools to Collect Customer Data Using Checkout Technology

Stephanie Miles

5 Tools to Collect Customer Data Using Checkout Technology

Ecommerce retailers have always had a leg up on brick-and-mortar businesses when it comes to collecting data about their customers’ shopping behaviors and buying habits, but now a group of hyperlocal vendors is providing offline merchants with similar sets of tools. These vendors are using data from a merchant’s POS system to build detailed customer profiles, even in an offline environment…

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

The Editors

Street Fight Daily: Sprint Eyes Small Business, PayPal Tracks In-Store Visits

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technologySprint Turns to Digital Campaign to Make Case to Small Businesses (AdAge)…PayPal to Connect Mobile Ads to In-Store Visits (AdAge)… Does Foursquare Offer Enough to Woo Advertisers Long Term? (AdWeek)…

Probabilistic Device Matching Isn’t Perfect — But It Works

Brian d'Alessandro

Probabilistic Device Matching Isn’t Perfect — But It Works

The use of probabilistic matching or statistical IDs to link multiple devices to an individual is often dismissed based on dubious accuracy. It’s true that the practice will never be 100% accurate, but even taking the conservative estimate at the lower end of this range, probabilistic matching enables marketers to scale their mobile advertising campaigns with reasonable expectations of performance…