January 2014 – Street Fight

Local Marketing in a Post-Mobile World

Steven Jacobs

Local Marketing in a Post-Mobile World

An explosion in connected devices is forcing marketers to quickly move beyond mobile and address a new set of multi-device marketing challenges. We recently caught up with Sean Muzzy, chief executive North America at Neo@Ogilvy, to take his pulse on brand marketers’ interest in local, and explore how an explosion in connected devices might shape the way businesses communicate with consumers in the real-world…

LBMA Podcast: Google Glass on the Floor

Asif Khan

LBMA Podcast: Google Glass on the Floor

On the show: soon your food will text you its expiry date; The Wireless Registry launches; Source Metrics connects online ads with offline buys; Nearbytes lets you pay by sound; Banjo 4.0 hits the street; Ricoh plays catch up with Clickable Paper. And our Mobile Minute with Chuck Martin highlights some store traffic research by Euclid…

Foursquare

Street Fight Daily: Foursquare Teams With Seamless, Lawsuit Questions Square Story

The Editors

Street Fight Daily: Foursquare Teams With Seamless, Lawsuit Questions Square Story

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Foursquare Can Now Satisfy Your Appetite At Home With Integrated Seamless And GrubHub Ordering (Pando)… Lawsuit Questions Square’s Start-Up Story (New York Times)… PayPal Wants Role in Apple’s Mobile Payments Dreams (Recode)…

New England-based GoLocal Expands With New Site in Portland, Oregon

Tom Grubisich

New England-based GoLocal Expands With New Site in Portland, Oregon

Portland will be GoLocal’s third entry into a mid-sized market with a struggling legacy newspaper. Josh Fenton co-founded the first GoLocal in Providence, Rhode Island’s capital, four years ago, and expanded to Worcester in Central Massachusetts two years later. The two sites currently generate 7.5 million pageviews per month…

Sheepshead Bites Founder: If You Meet the Market’s Needs, It’ll Meet Yours

Tom Grubisich

Sheepshead Bites Founder: If You Meet the Market’s Needs, It’ll Meet Yours

Event sponsorships are becoming a double-digit percentage of revenue among some news sites in local digital. At independent hyperlocal news site Sheepshead Bites in Southern Brooklyn, publisher Ned Berke looks at event sponsorships from a wider perspective as he explains in this Q & A on how his six-year-old site is performing…

5 Tools for Creating Targeted Hyperlocal Lead Lists

Stephanie Miles

5 Tools for Creating Targeted Hyperlocal Lead Lists

Rather than hitting up every business on the block, some hyperlocal sales teams are taking a more strategic approach. By using targeted lead lists from business intelligence companies, startups can pinpoint the specific merchants who are most likely to be receptive to their pitches. Here are five business intelligence tools that hyperlocal vendors can use to create targeted lead lists…

Street Fight Daily: Patch Lays Off Hundreds, Amazon Bets on Real-World Payments

The Editors

Street Fight Daily: Patch Lays Off Hundreds, Amazon Bets on Real-World Payments

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.New Owner of Patch Lays Off Hundreds (New York Times)… Amazon to Offer Kindle Checkout System to Physical Retailers (Wall Street Journal)… Facebook Officially A Mobile Ad Firm With 53% Of Ad Revenue Now Coming From Its 945M Mobile Users (TechCrunch)…

How the Internet of Things Could Spawn a New Kind of Analytics

Steven Jacobs

How the Internet of Things Could Spawn a New Kind of Analytics

A new set of technology companies are working to help transform the way businesses understand consumer behavior in the real world. Powering these new technologies is a burgeoning web of connected devices — from smartphones and thermostats to wireless routers and traffic cameras — that constantly collect a river of information about their surroundings…

Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future

Steven Jacobs

Street Fight Daily: Walmart Tests In-Store Pickup, LivingSocial’s Future

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Walmart Begins Testing Online Grocery Shopping With Local Store Pickup Option In Denver (TechCrunch)… Despite Its Woes, CMO Barry Judge Sees A Future For LivingSocial (Forbes)… Google’s Newest Secret Weapon For Local Ads (Digiday)…

Placemeter CEO: How ‘Computer Vision’ Is Making Our Cities Smarter

Steven Jacobs

Placemeter CEO: How ‘Computer Vision’ Is Making Our Cities Smarter

Thanks to rapid developments in “computer vision,” a technology that uses machine learning to identify patterns in video streams, a small team of technologists at Brooklyn-based startup Placemeter have built a system that uses over 500 personal and private video cameras sited throughout Manhattan to measure everything from the crowd in Times Square to the line outside of Shake Shack…

Street Fight Daily: Yahoo Reportedly Eyes Local, Apple CEO Fuels Rumors

The Editors

Street Fight Daily: Yahoo Reportedly Eyes Local, Apple CEO Fuels Rumors

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.
Buy AOL? A More Likely Scenario for Yahoo’s Mayer Is a Big Local Search Acquisition to Spur Growth. (Recode)… CEO Tim Cook Says Touch ID Was Part Of Apple’s Thinking Around Mobile Payments (TechCrunch)… Uber Sued Over Death of 6-Year-Old on San Francisco Street (Businessweek)…

What Obama’s 2012 Election Can Tell Us About Using Data to Build Communities

Steven Jacobs

What Obama’s 2012 Election Can Tell Us About Using Data to Build Communities

The campaign’s technology team, comprised mostly of political newcomers, used data analytics to rethink the way television ads were bought, and where its army of volunteers were sent. One of the big breakthroughs, says Carol Davidsen, was in using data to navigate the twisted world of local television, finding audiences in unsuspecting — and often far less expensive — places…

Street Fight Daily: Apple Preps Mobile Payments, Starbucks Readies Order Ahead

The Editors

Street Fight Daily: Apple Preps Mobile Payments, Starbucks Readies Order Ahead

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology.Apple Pushes Deeper Into Mobile Payments (Wall Street Journal)… Starbucks is Getting Ready to Let You Order Coffee Before You Get to the Store (Quartz)… Care.com, The ‘Amazon Of Caregiving Services’ Popped 43% On Its IPO Day (Business Insider)…

How Patch’s New Owners Can Reverse Its Fortunes

Tom Grubisich

How Patch’s New Owners Can Reverse Its Fortunes

Patch doesn’t have to wind up in the “bone yard.” I believe the hyperlocal network recently unloaded by Aol can, within five years, be a seriously profitable venture. It will happen if the company’s new owners, Hale Global, go all out for engagement-worthy community journalism that’s responsibly budgeted. And it will happen if they adopt a revenue strategy that’s responsive to fast-evolving trends in ad spending…

Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

Steven Jacobs

Why Ecommerce Companies Are Eyeing Brick-and-Mortar Retail

Over the past year, a string of ecommerce firms have invested in brick-and-mortar locations in an attempt to cash in on local markets that still account for over 90% of retail spending in the U.S. Manish Chandra, the founder the online fashion marketplace Poshmark, says physical locations will play an important part in ecommerce strategies moving forward…