The shift from print to digital is old news, but what’s shaking up the industry is the introduction of cloud-based business management systems — for everything from payments and point-of-sale to schedule — into the marketing mix. Marketers can write algorithms to connect supply and demand, automating the way businesses and consumers interact locally. Yelp meets Booker. Facebook meets OpenTable. These combinations will bring together consumer data from every stage of the purchase funnel, automate marketing plans and messaging, and reduce implementation and sales costs for both marketers and solutions providers.
The result is a newly ordered landscape and clear path ahead for hyperlocal companies looking to scale and win. The following chart highlights a handful of companies in this new continuum of service offerings.
You can read more about the chart below in the new report How Back-Office Innovation is Transforming Local Marketing: