Here’s What A Good Lead Looks Like in Local
Radius uses the core technology developed at Fwix — a system for aggregating and structuring the billion of references to places across the web — to track the activity of local businesses, and then packages the information in a business intelligence product for firms looking to sell to local businesses. Street Fight recently caught up with Darian Shirazi, the company’s founder, to discuss the digital traits of a great prospect and who’s winning (and losing) in the local marketplace…
Street Fight Daily: Dow Jones Sells Local Media Group, ReachLocal CEO Resigns
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Dow Jones Sells Local Media Group (Poynter)… ReachLocal CEO Gordon Resigns, Chairman Steps In As Interim (MediaPost)… Making Its First Acquisitions, Eventbrite Buys Ticketing Service Eventioz And Event Data Company Lanyrd (GigaOm)…
Legacy Media’s ‘Agency’ Business: Just More Brand Extension?
When we clear aside all the hype, legacy companies with “agency” offerings are just creating clutter in the marketplace without offering anything of substantial new value for merchants. Media companies are far too busy playing defense to consider offense, and defense always includes copying what the other guy across town is doing…
5 Tools for Measuring In-Store Visits Driven By Mobile Ads
Matching online ad exposure to offline visits has always been challenging for retailers, many of whom are unwilling to invest heavily in platforms that can’t show a direct ROI. Here are five platforms that merchants and CPG brands can use to get a better idea of how much in-store traffic is being generated by their mobile campaigns…
Street Fight Daily: Target Focuses On In-Store, Nokia’s Hyperlocal Future
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Target Tightens Focus On Mobile As In-Store Shopping Tool (Mobile Commerce Daily)… Sizing Up The Nokia That Remains, HERE Business A Bright Spot That Gains More Platform Freedom (TechCrunch)… Who Needs Foursquare More: Google, Yahoo Or Microsoft? (MarketingLand)…
Geo-Intent: Going to Where the Puck Will Be
So what can make a business geo-disruptive? Beyond location awareness, it is far more important to know where a person is headed and his needs and wants at the destination. Let’s call this “geo-intent.” For the geo and mobile world to move towards its promise, web designers should be focusing more on creating engaged, opt-in behavior, and gaining robust information on geointent. With better information on geo-intent, solutions can be well targeted, and privacy concerns are more likely to fade…