Hulafrog Pins Focus on Hyperlocal for Kids
“Hulafrog’s focus is to connect parents to the events, businesses and promotions in their local communities that cater to families,” says Sherry Lombardi. “So everything from parades and puppet shows to kid friendly restaurants and karate studios. Somewhat like a Yelp for parents with a focus on activities…”
Case Study: Using a Card-Linked Loyalty Program to Gain Customer Insights
In an effort to separate her upscale resale boutique from competitors in the area, Karma Couture business manager Sarah Kirinsky has started working with vendors like Swipely, PunchTab, Constant Contact, and Perfect Audience. She uses the platforms to reward loyalty, host online giveaways, and retarget existing customers with email newsletters and exclusive offers…
Street Fight Daily: Google Tests Local News, Foursquare Sells Location Data
A roundup of today’s big stories in hyperlocal content, commerce, and technology… Google Now and Google Glass Could Become Your Hyperlocal News Readers (Quartz)… Foursquare Selling Its Location Data Through Ad Targeting Firm Turn (AdAge)… OpenTable and the ‘Ecommercification’ of Local (Screenwerk)…