July 2013 – Street Fight

With Strong Earnings, Yelp Nears Profitability

Steven Jacobs

With Strong Earnings, Yelp Nears Profitability

The reviews site brought in $55 million in revenue during the quarter on a $878,000 loss, the closest the company has come to run-rate profitability since going public. The results come on the heels of a busy past few weeks for the company as it began to stake its position in a local market that’s increasingly shifting toward commerce technologies…

How a Big Agency Merger Could Benefit Local Ad Sellers

Terry Heaton

How a Big Agency Merger Could Benefit Local Ad Sellers

While I certainly believe that big data is our future, nuance at the local level is a part of accuracy when it comes to the providing of filters. This is an advantage that we have in local media, and we should not be shy about making that known to small and medium-sized businesses in the communities we serve.

Behind Big Retail Brands’ Complicated Relationship With Loyalty

Steven Jacobs

Behind Big Retail Brands’ Complicated Relationship With Loyalty

More and more, loyalty startups are looking beyond the SMB market, and to larger brands as a potentially lucrative market with substantially lower sales costs. But, the outcome could be more complicated than it first appears. In a recent conversation with Street Fight, Dawn Maire, creative director at Rockfish Interactive, suggested that retailers might be better acquirers than partners for many loyalty companies…

How the GeoWeb Will Change Consumer and Business Behavior

Jason E. Klein

How the GeoWeb Will Change Consumer and Business Behavior

Digital location-based technologies are now a transformative force for consumers and businesses, particularly when coupled with the rapid adoption of mobile and the growth of big data. I’m a big believer in the future for “GeoDisruption” — the potential for consumers and businesses to interact in fundamentally new ways to take advantage of increasingly precise location-based technologies…

8 Tools For the In-Store Delivery of Mobile Coupons

Stephanie Miles

8 Tools For the In-Store Delivery of Mobile Coupons

Sixty-three percent of shoppers say they would be more likely to make a purchase if they received a coupon during their shopping experience. Still, only 27% of companies have plans to implement location-based marketing in 2013. Here are eight straightforward tools that retailers can use to satisfy consumer demand and drum up additional sales with the delivery of mobile coupons…

Sponsored Post: Case Study in Finding a Robust Ad Serving Platform

Epom

Sponsored Post: Case Study in Finding a Robust Ad Serving Platform

It is common for large publishers to face a challenge in finding an ad serving platform that is simultaneously scalable, reliable, secure, simple in usage, and can meet the specific needs of a company. After evaluating some alternatives, Wooga decided to start testing Epom’s Ad Server with Asynchronous Tags in a controlled environment to analyze and compare the new Ad Server efficiency. With successful results, Wooga decided to move all advertisement inventory to Epom.

Powering the Payment Stream

Steven Jacobs

Powering the Payment Stream

For years, local search has fed consumers to a technological black hole. The systems on which local businesses rely to manage day-to-day operations have remained offline, relegated to legacy tools or silo-ed in digital products not built for the web. But that’s changing. Thanks to a number of new companies that are reimagining the way consumers shop and reprovisioning the systems that business owners use to monitor and transact the exchange of goods locally, that “source code” is coming online, filling a critical gap in the local commerce stack…

Is Foursquare’s SMB Monetization Here for Real?

Mike Boland

Is Foursquare’s SMB Monetization Here for Real?

The company may discover that SMBs paradoxically prefer the simplicity of flat pricing over relatively complex (albeit more efficient) performance-based ads. The latter requires some degree of ongoing maintenance which challenges non-tech-savvy or time-starved (read: majority) SMBs. This is one reason for famously high churn for SMB self-serve advertising…

Street Fight Daily: Top Patch Exec Resigns, Mobile Payments At Starbucks Increase

The Editors

Street Fight Daily: Top Patch Exec Resigns, Mobile Payments At Starbucks Increase

A roundup of today’s big stories in hyperlocal content, commerce, and technologyTop Executive At AOL’s Local News Business, Patch, Resigns (BuzzFeed)… Mobile Payment At U.S. Starbucks Locations Crosses 10% (TechCrunch)… I’m Still Waiting for My Phone to Become My Wallet (New York Times)…

LivingSocial Narrows Losses In Q2

Steven Jacobs

LivingSocial Narrows Losses In Q2

Losses at LivingSocial slowed in the second quarter as the company began to rebound from a tumultuous start to the year. The company posted a $31 million net loss last quarter — a 38% decrease from the quarter earlier — as operating expenses and revenue sank slightly over the same period, according to a quarterly filing by Amazon, the company’s lead investor…

5 Keys To Making Local Listings Count

Steven Jacobs

5 Keys To Making Local Listings Count

Local listing sites have mushroomed in recent years, sending local businesses scurrying to get their digital houses in order. In a Street Fight webinar Thursday sponsored by YP, David Mihm of Moz, and YP’s Deepak Thakral discussed the growing impact of listings in local search, and outlined a handful of first steps that local businesses can take to improve their presence online…

New Tool From Drawbridge Helps Marketers Bridge the Gap Between Desktop and Mobile

Steven Jacobs

New Tool From Drawbridge Helps Marketers Bridge the Gap Between Desktop and Mobile

Seven months after bringing its flagship cross-device and audience retargeting products to market, Drawbirdge has launched a new mobile retargeting product that enables marketers to target existing users based on a previous activity – say, an app download – as they move across apps, mobile web, and desktop browsers.

Local M&A Activity Hits $7.2 Billion In First Half of 2013

Steven Jacobs

Local M&A Activity Hits $7.2 Billion In First Half of 2013

Whether it’s through acquisition or investment, money keeps flowing into the local space. The first half of 2013 saw total investment activity, which includes both M&A and private financing, grow from a year earlier, as the number of deals stayed flat but total reported deal value jumped from $5.2 billion to $7.2 billion over the same period, according to a new report from BIA/Kelsey…

Case Study: Loyalty Program, Targeted Emails Lead to Daily Sales Spikes

Stephanie Miles

Case Study: Loyalty Program, Targeted Emails Lead to Daily Sales Spikes

At Gelato Fiasco in Portland, Maine, director of marketing and public affairs Bobby Guerette says his team initially developed the company’s digital loyalty program — dubbed the Red Spoon Society — as a way to promote individual Gelato Fiasco locations. What they later discovered was that the card-less program could be useful in promoting the wholesale side of Gelato Fiasco’s business, as well…