LBMA Podcast: Chuck Martin on ‘Mobile Influence’ | Street Fight

On Location

LBMA Podcast: Chuck Martin on ‘Mobile Influence’

0 Comments 14 June 2013 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association, with hosts Rob Woodbridge and Asif Khan. In this week’s episode, Chuck Martin stops by to talk about his new book Mobile Influence; eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; and local mobile is exploding according to Business Insider.

Episode 133

Recorded: June 7, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements
– We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
– If you’d like to leave a message for us to play on the show, leave it here

Featured Guest
Chuck Martin, author of Mobile Influence: The New Power of the Consumer, about the importance of physical location (29:30)

Fascination of the week: Mobile Influence: The New Power of the Consumer (6:00)

Top news of the week

1. eBay’s Shoppable windows + Shopify‘s Popify temporary stores (9:15)
2. LBMA + Lancome augmented reality project (18:50)
3. FiveStars partners with Rogers Communications to create Vicinity (24:25)
4. Wikipedia launches “nearby” feature (36:55)
5. Scrabble for free wifi in Paris (40:25)
6. Pak’ n Save – Shoppers become DJs New Zealand (44:40)

Resource of the Week
Business Intelligence Report on the explosion of local mobile marketing (51:35)

Denver — March, 5th, 2015
Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
Register now and save!


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!


© 2015 Street Fight.

Powered by WordPress. Hosting by