LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile | Street Fight

On Location

LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile

0 Comments 24 May 2013 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo’s continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; Lenticular printing teaches a lesson to abused children; The re-emergence of RFID for grocery checkout; A Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile.

Episode 130

Recorded: May 17, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements
- We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
- If you’d like to leave a message for us to play on the show, leave it here

Featured Guest
Gary Schwartz, co-founder & CEO of Impact Mobile. (25:25)

Top news of the week

1. Yahoo acquires Loki Studios (9:49)
2. “Geography of Hate” map (14:07)
3. Fourwinds apps – turning Apple devices into signage (18:40)
4. Alibaba invests in AutoNavi (37:25)
5. ANAR Foundation (Aid to Children and Adolescents at Risk). Working with their agency, they used lenticular printing (40:18)
6. Nestlé Nespresso boutique in Munich, Germany – testing RFID self checkout (47:30)

Resource of the Week
Future of Google Glass (52:02)


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.


© 2014 Street Fight.

Powered by WordPress. Hosting by