PODCAST: This Week in Location-Based Marketing — Beergram | Street Fight


PODCAST: This Week in Location-Based Marketing — Beergram

0 Comments 05 April 2013 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the Singapore government’s plan to roll out location-based services; Google’s Niantic Labs (makers of the popular location-based game Ingress) gets into book publishing; Locu uses big data to track Pabst Blue Ribbon consumption (and identify the Hipster density). Apple acquires WiFiSlam + Tibco acquires Maporama. Jay Shells takes us on a location-based rap lyric street art project. Plus special guest Andrea Sanchez, founder of Beergram and our resource of the week.

Episode 123

Recorded: March 30, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

A few announcements
- Come see us live in San Francisco! More details can be found here.
- We wrote (part of) a book! The Everything Guide to Mobile Apps and it is available for order now!
- If you’d like to leave a message for us to play on the show, leave it here

App Fascination of the week: Vizible for Twitter (6:40)

Featured Guest
Andrea Sanchez, founder Beergram (29:00)

Top news of the week

1. Singapore government to roll out location-based services (12:00)
2. Niantic Labs gets into e-books (19:00)
3. Locu shows heat maps of Pabst Blue Ribbon consumption (25:35)
4. Apple acquires WiFiSlam (39:30)
5. Tibco buys Maporama (44:55)
6. Jay Shells’ location-based street art with rap lyrics (50:15)

Resource of the Week
RoundBuzz – LocationSMS whitepaper (55:20)


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.


© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly