5 Misconceptions SMBs Have About Mobile Advertising
Even as small and medium-sized businesses are increasingly warming to digital marketing, questions and misinformation persist about how mobile campaigns reach local consumers and influence their behavior. We asked a few folks who work in the mobile sphere to provide us a taste of the kind of concerns about mobile ads they’re hearing from SMBs…
Street Fight Daily: ‘Find My Friends’ on Facebook, DFM Considers Paywall
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Facebook Is Said to Create Mobile Location-Tracking App (Bloomberg)… Digital First Media is Working on Paywalls, Even Though It Really Doesn’t Want To (PaidContent)… Will “Stalking Apps” Be Stopped? (Time)…
Yodle CEO: Nearly 40% of the Leads We Generate Come From Mobile
In the fast-churning world of small-business-focused digital start-ups, Yodle’s nearly eight years in the business already make it a bit of a veteran player. Street Fight recently caught up with the company’s CEO, Court Cunningham, to talk about the future of mobile advertising and why small business websites are still so important as marketing channels…
Openings & New Hires at eBay, Foursquare, Copilot, Condé Nast, Square, and More…
Two high-profile exits took place this week — those of Jack Abraham at eBay and Keith Rabois at Square. In both cases, the tales are still unfolding. At Group Commerce, 28% of the staff was cut. Meanwhile, other employers are picking up their pace, advertising openings in sales, product management, design, social media, and management. Learn more about who’s changing jobs and where you can apply for a job now…
Selling Local Is Hard — Here’s What You Need to Do to Make It Work
For the past couple of months I’ve been testing a new targeted local online advertising product as part of my fellowship project at the Donald W. Reynolds Journalism Institute.The test has been essentially to sell the product to regional businesses within a given market. And at the end of the two-month trial, after calling on more than 150 businesses multiple times, I have a much greater appreciation not only for local salespeople but for the brands in the marketplace that can sell local…
Street Fight Daily: Mobile Moves In-Store, Hyperlocal Comes to TV
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Pew: 72 Percent Of Smartphone Owners Used Devices While Shopping In Stores (Marketing Land)… A TV that Knows Who You Are (Financial Times)… Small Firms Say LinkedIn Works, Twitter Doesn’t (The Wall Street Journal)…
Understanding the Local Consumer’s Online Path to Purchase
Consumers are using the web to become highly informed about everything they buy, and what they see (or don’t) about a business online affects whether they purchase from that company. It’s much more complex and time-consuming for small businesses to reach these digital consumers than ever before, so it’s up to solutions providers to help clients create and sustain a total web presence…