Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Google’s moves with Zavers and Fieldtrip. They also touch on payments companies PayPal and GoBank and examine RedStripe’s latest local initiative. Plus special guest Dan Foreman of Lumi Mobile talks the death of surveys.
Episode 113
Recorded: January 18, 2013
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Street Fight Summit and NRF Retail Event wrap from Asif (1:35)
2. Google launches their coupon platform, Zavers (8:45)
3. ScoutMob integrates with FieldTrip (a Google company) (12:25)
4. PayPal teams up with NCR (16:50)
5. GreenDot launches a “mobile first” bank, GoBank (22:15)
6. RedStripe Beer makes music in a London shop (27:50)
Featured Guest
Dan Foreman of Lumi Mobile talks the death of the survey (31:45)
Funding / M&A News
1. Groupon buys GlassMap (42:00)
2. Kiip closes $11M in funding (47:00)
Resource of the Week
The Telematics Update (50:58)
Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs. 
Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. 
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. 
SMBs are getting social, but they still lag on mobile. Listen to Asif Khan from the LBMA and David Williams from YP delve into strategies for SMBs to use the mobile platform to find and be found by customers.