A roundup of today’s big stories in hyperlocal content, commerce, and technology.
The Full Story of Pushpins Acquisition by Ebates Parent Performance Marketing Brands (PandoDaily)
It was reported over the weekend that Lightspeed-backed mobile grocery shopping startup Pushpins was acquired by Ebates parent company Performance Marketing Brands (PMB). But there’s far more than initially meets the eye in this deal that closed shortly before the Christmas holiday.
5 Ad Exchanges For Local Publishers (Street Fight)
In an effort to gain control of their ads and ensure that their inventory is being sold at the highest possible rates, more hyperlocal publishers are banding together and joining private ad exchanges. Here are five private exchanges that local publishers can use to gain control of their inventories.
Forrester: Proximity Payment is Fastest-Growing Segment of Mobile Payments (Mobile Commerce Daily)
The growth in mobile proximity and in-store payments will far outpace growth in mcommerce and mobile peer-to-peer transactions over the next several years, according to a new report from Forrester Research. While consumer and retail adoption of mobile payments has been relatively small to date, during the next five years, mobile payments overall are expected to move toward the mainstream to reach $90 billion by 2017.
Local Listings Spread — From One Site to Hundreds (Street Fight)
Patrick Kitano: One recurring theme at last week’s Street Fight Summit concerned the ongoing project of creating, organizing, and aggregating data and content associated with location. For SMBs, the new marketing strategy favors dispersed deployment of enhanced content across multiple media and mobile services.
How To Make Foursquare Fun Again (Business Insider)
Charlie O’Donnell: Somewhere along the line, the product went from changing the way I interact with the real world around me–running into friends more often, choosing to go to stick to habits to maintain a Mayorship–to aiming its sights on Yelp. I’m hoping that it will retrench and return to those roots–because I actually think that’s going to be key to returning to growth and building a business.
Groupon’s Farewell to Arms (Crain’s Chicago Business)
Groupon is ducking for cover, canceling gun deals until it sees how the post-Sandy Hook environment shakes out.”All scheduled and current gun-related deals featured on Groupon North America, including shooting ranges, conceal-and-carry and clay shooting, have been placed on hiatus while we review internal standards that shape the deal inventory we feature,” the company said in a statement.
Big Data And SaaS Will Become Relevant For Small Businesses In 2013 (TechCrunch)
Chris Luo: The convergence of big data and SaaS is finally coming to small businesses, and we will see their impact accelerate in 2013. The impact will be similar to how enterprises have been affected, but there will be a few important differences.
Proving Hyperlocal Targeting Can Hype Sales (MediaPost)
A recent campaign by car care maker and 3M company Meguiar’s used local profiling and targeting platform PlaeIQ to focus on five markets and to do store-level geo-targeting. PlaceIQ used Meguiar’s sales data to determine the optimal markets with the richest target populations and market share, then used the the location profile to figure out the best places and times of day to hit people in these locations with custom creative.
FiveStars Modernizes Loyalty Programs. The Only drawback? You (PandoDaily)
FiveStars signs up both mom and pop shops and large national chains for its loyalty card – one “master key” of sorts that can be used at all participating stores and restaurants. Member companies then get access to all the customer data accrued from the program and are coached by FiveStars on how to roll out their promotions.