A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Groupon Acquires Real-Time Location-Aware Service Glassmap to Help You Find Deals (TechCrunch)
Y Combinator company Glassmap, a location-aware app that was big back in the day (last year), has just announced that is has been acquired by Groupon. This makes total sense, because Groupon needs to know where you are, who you’re with, and what you’re doing and like to do so that it can push more relevant deals to you.
National Advertisers: Time to Get Local (Street Fight)
Michael Boland: “Local” is often thought to be synonymous with SMBs. In many media like television, however, huge portions of the local ad spend is from national brands buying up geographically specific ad inventory. The same thing is happening in mobile. The projected growth in mobile local ad spend will mostly come from national advertisers that localize campaigns.
Google Launches Zavers, Targeted Digital Coupons with Real-Time Redemption Data for Retailers (The Next Web)
Google has introduced Zavers, a service that lets retailers and manufacturers reward their customers with relevant coupons. Zavers by Google coupons are applied to purchases without the need to show and scan paper or digital coupons; redemption occurs “in real time.”
Leveraging Converged Media in Local Digital Marketing (Street Fight)
Tara Thomas: Converged media is a term many local marketers might have heard of but might not be familiar with in terms of its relationship to digital media environments. Essentially, converged media is the area of overlap between any two of three media types: paid, owned, and earned. This overlap is rich with opportunity and should be a focal point in any local digital marketing program.
21 Things I Learned Running Hyperlocal News Sites (Vouchification)
Mike Fourcher: Three years ago this week I launched a neighborhood news site that eventually transformed into Center Square Journal. Some of the things I learned may be obvious to you, dear reader, but they weren’t to me.
2013: The Year Payments Finally Emerge From the Dark Ages? (AllThingsD)
Despite the progress, the prediction that 2012 would be the “Year of Mobile Payments” didn’t come true. Maybe 2013 will be the year we finally stop using insecure payment technologies from the 1980s and 90’s – the year where paying with your phone will finally become mainstream.
For LivingSocial, Brain Drain Might be Worse than Layoffs (Washington Business Journal)
Chad Fowler — one of LivingSocial Inc.’s top software brains — is leaving for Germany, two years after joining the D.C. deals company through the acquisition of InfoEther. Few would argue that the struggling social commerce giant doesn’t need to pare down its overall headcount, but it definitely doesn’t need to shrink its brain trust.
After 199 Checkins, 41 Photos, And 18 Badges I Quit Foursquare – Here’s Why (Business Insider)
Nat Salvione: Ultimately there was no real reward for checking in – once in a while I received an offer but overall nothing compelling enough to win my loyalty. Using it was fun and my son loved it – but all in all the reward was not worth the effort.
“Now” App Scans Instagram To Find You Something Fun To Do Nearby (TechCrunch)
Now is a free iOS app that uses Instagram’s API to sort through photos in real-time, organize those from the same time and place into events, and show you the events as a feed. Now harnesses the powerful Instagram API to help you discover parties, concerts, and bar nights, and share them, too.