PODCAST: This Week in Location-Based Marketing — PushPoint Mobile | Street Fight

On Location

PODCAST: This Week in Location-Based Marketing — PushPoint Mobile

0 Comments 11 January 2013 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the state of telematics, “Parking Douche,” and a great campaign from Meat Pack in Guatemala. Plus: M&A and funding activity, the resource of the week and special guest Greg McCalister, co-founder and CEO of PushPoint Mobile.

Episode 111

Recorded: January 4, 2013
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

1. Patch and Starbucks help avert the fiscal cliff (7:06)
2. Roamz launches “A Street View For Social” (10:35)
3. Parking Douche makes you think carefully about where you park…in Russia (16:12)
4. Google partnering with Kia sparks a telematics update with Apple, Nokia, Microsoft and RIM (20:40)
5. Meat Pack, a Guatemalan shoe company, kills it with their Hijack campaign (29:25)

Featured Guest
Greg McAllister co-founder and CEO – PushPoint Mobile. (34:55)

Funding / M&A News
1. Groupon buys CommerceInterface (43:50)
2. Squeakee raises Angel round raises $8M (47:15)
3. Kyruss gets $11M for big data health IT (48:53)

Resource of the Week
First Data – Transforming the Customer Experience (53:50)

Subscribe to TWiLBM
Audio feed | Video Feed

Nov. 4th in NYC: Local in the City!
Click here to register.


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.


© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly