Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at the state of telematics, “Parking Douche,” and a great campaign from Meat Pack in Guatemala. Plus: M&A and funding activity, the resource of the week and special guest Greg McCalister, co-founder and CEO of PushPoint Mobile.
Episode 111
Recorded: January 4, 2013
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Patch and Starbucks help avert the fiscal cliff (7:06)
2. Roamz launches “A Street View For Social” (10:35)
3. Parking Douche makes you think carefully about where you park…in Russia (16:12)
4. Google partnering with Kia sparks a telematics update with Apple, Nokia, Microsoft and RIM (20:40)
5. Meat Pack, a Guatemalan shoe company, kills it with their Hijack campaign (29:25)
Featured Guest
Greg McAllister co-founder and CEO – PushPoint Mobile. (34:55)
Funding / M&A News
1. Groupon buys CommerceInterface (43:50)
2. Squeakee raises Angel round raises $8M (47:15)
3. Kyruss gets $11M for big data health IT (48:53)
Resource of the Week
First Data – Transforming the Customer Experience (53:50)
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