Street Fight Daily: FTC Clears Google, Square Sold at Starbucks | Street Fight

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Street Fight Daily: FTC Clears Google, Square Sold at Starbucks

0 Comments 04 January 2013 by

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Yelp Calls FTC Deal with Google a ‘Missed Opportunity’ (CNET)
Yelp, the local listing service that has long been critical of Google’s ways, is understandably disappointed with the FTC’s settlement with the search giant. Other than a few minor concessions, the government determined that Google’s search practices are legal.

Openings & New Hires at PlaceIQ, Apple, Twitter, Hibu and more… (Street Fight)
As the new year opens, employers are already making moves, scooping up hot talent and posting job openings. Find out about PlaceIQ’s expansion, a promotion at Google, where Yahoo execs go when they leave, and some interesting openings at Google, plus lots of gigs for job-seeking business development and product management professionals.

Now on Sale at Starbucks: Square’s Credit Card Reader (New York Times)
On Thursday, all 7,000 Starbucks cafes in the United States began selling Square’s mobile credit card reader for $10. People new to Square can sign up and get a $10 rebate, effectively making the reader free.

The Localization of the Enterprise (Street Fight)
Howard Lerman: Organizations are decentralizing and adapting to consumer hardware cycles by storing data in the cloud and utilizing software services without deployments. Tech capability dictated by employees is a seismic shift that will forever change the world of technology. We’re going to see a similar shift in marketing: the localization of the enterprise.

You’re Not Alone: Hyperlocal People-Finding (ClickZ)
At the moment, users seem more interested in actively seeking out people based upon shared interests rather than having an app tell them when their connections are nearby. Usage is growing, but it’s growing slowly, and that’s always dangerous territory for marketers.

VC in 2013: Bessemer’s Levine on the Potential of Small Business (Wall Street Journal)
Jeremy Levine: The innovations in software UI, online distribution and application development will drive massive new software offerings for small businesses. Historically, only the world’s largest corporations have been able to afford most productivity-enhancing software, but now even the smallest businesses will have a chance to get in on the action.

That Apple/Waze Deal Hits A Roadblock — That Roadblock Being Reality (Not Happening) (TechCrunch)
The Waze acquisition rumor is huge news for a few reasons: Apple rarely makes startup acquisitions — Waze is a hot startup with good buzz — the Apple Maps fiasco — the list goes on. But there’s just one little problem: the deal isn’t actually happening.

The Future of Google Maps: You’ll Never Be Lost Again (Mashable)
In the past few years, the map has transformed from a static, stylized portrait of the Earth to a dynamic, interactive conversation. Google’s Chief Technology Advocate Michael Jones talks about the future of mapping, and why you’ll never be lost again.

PODCAST: This Week in Location-Based Marketing — LBS in 2013 (Street Fight)
In this week’s episode, hosts Rob Woodbridge and Asif Khan look back at the most impactful stories on 2012, make six predictions for 2013, and pick a few companies to watch in the coming year.

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When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

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