PODCAST: This Week in Location-Based Marketing — Yoose | Street Fight

On Location

PODCAST: This Week in Location-Based Marketing — Yoose

0 Comments 21 December 2012 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Bing can perform as the underdog, discuss the new Google Maps for iOS, and review the new Point augmented reality app. Plus funding news, resource of the week and special guest Christian Geissendoerfer of Yoose.

Episode 108

Recorded: December 15, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

1. Asif summarizes the Mobile Loco event in San Francisco (3:00)
2. Bing adds people and places to search results snapshot – takes on Google as the underdog (9:28)
3. Sina partners with AutoNavi for location-based ads (13:38)
4. Google launches Google Maps for iOS – brilliant or serendipitous success? (18:18)
5. TeliBrahma launches the “augmented reality” app, Point (23:55)
6. Komli partners with Yoose (28:27)

Featured Guest
Christian Geissendoerfer, founder of Yoose. (36:49)

Funding / M&A News
1. Farmigo closes $8M to bring farm fresh local (44:35)
2. Koozoo raises $2.5M + Localmind is acquired by AirBnB (48:25)
3. SpotHero brings in a cool $2.5M to help you reserve a parking spot (53:30)

Resource of the Week
Rich-Media Drives Mobile Ad Demand (56:50)


Denver, Colo. — March, 5th, 2015 — Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
EARLY BIRD TICKETS NOW $399!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly