PODCAST: This Week in Location-Based Marketing — Yoose

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Bing can perform as the underdog, discuss the new Google Maps for iOS, and review the new Point augmented reality app. Plus funding news, resource of the week and special guest Christian Geissendoerfer of Yoose.

Episode 108

Recorded: December 15, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

1. Asif summarizes the Mobile Loco event in San Francisco (3:00)
2. Bing adds people and places to search results snapshot – takes on Google as the underdog (9:28)
3. Sina partners with AutoNavi for location-based ads (13:38)
4. Google launches Google Maps for iOS – brilliant or serendipitous success? (18:18)
5. TeliBrahma launches the “augmented reality” app, Point (23:55)
6. Komli partners with Yoose (28:27)

Featured Guest
Christian Geissendoerfer, founder of Yoose. (36:49)

Funding / M&A News
1. Farmigo closes $8M to bring farm fresh local (44:35)
2. Koozoo raises $2.5M + Localmind is acquired by AirBnB (48:25)
3. SpotHero brings in a cool $2.5M to help you reserve a parking spot (53:30)

Resource of the Week
Rich-Media Drives Mobile Ad Demand (56:50)