Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at how phone carriers are striking back; Broadcastr spins to Spun; acquisition news from Urban Airship; funding news from Clearstory and Poshmark and special guest Spun co-founder Scott Lindenbaum.
Episode 107
Recorded: December 7, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. AT&T rolls out Alerts across the United States (7:15)
2. Turkcell and the Football Federation offer mobile ticketing for matches (12:05)
3. CVS partners with Plasticjungle for their mobile gift card exchange (16:10)
4. Capsuling.me tries to raise funding to launch through Berlin Crowd (21:30)
5. Broadcastr pivots to launch Spun (27:30)
Featured Guest
Scott Lindenbaum, co-founder of Broadcastr and Spun. (32:50)
Funding / M&A News
1. Urban Airship acquired Tello (40:45)
2. Clearstory raises $9 million to bring your data together (46:20)
3. Poshmark closes $12 million to sell the contents of your closet (50:40)
Resource of the Week
Motorola Omnichannel Whitepaper (56:30)

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