PODCAST: This Week in Location-Based Marketing — Lemon Mobile | Street Fight

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PODCAST: This Week in Location-Based Marketing — Lemon Mobile

0 Comments 07 December 2012 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at apps that track your spouse; analytics companies that profile shoppers; and the state of the group buying business. Plus, special guest Terry Blake of Lemon Mobile.

Episode 106

Recorded: November 30, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

1. Summary of The LBMA augmented reality event in New York (1:15)
2. Where’s My Wife? Saudi government tracking wives (7:00)
3. Launch of Joingo targeting platform (12:15)
4. Almax mannequins track shoppers in stores (15:50)
5. FedEx launches mobile/location holiday campaign (22:10)
6. Is this the beginning of the end of group buying? (25:00)

Featured Guest
Terry Blake, head of business development EMEA for Lemon Mobile. (31:25)

Funding / M&A News
1. NCR acquires Retalix for $650M (41:20)
2. Google buys IncentiveTargeting (44:10)
3. AdNear raises $6.3M (47:10)

Resource of the Week
NFC and Marketing: Bridging the Gap whitepaper by Gauge Mobile (50:10)

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