PODCAST: This Week in Location-Based Marketing — Esquire, GetGlue | Street Fight

On Location

PODCAST: This Week in Location-Based Marketing — Esquire, GetGlue

0 Comments 30 November 2012 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at jeans that check-in for you; Esquire jumps the gap between magazine and digital; and is Foursquare’s new valuation too high? Plus news from GetGlue, a new Apple patent on location and a clip from the archives with Holger Luedorf, VP mobile and international at Foursquare.

Episode 105

Recorded: November 23, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

1. Replay Jeans launches Social Denim (making your blue jeans talk) (6:40)
2. Apples gets new geotagging patent (11:50)-
3. Esquire mobilizes print edition without QR codes using Netpage‘s technology (16:10)
4. Mall of America uses SMS for Black Friday parking lot resolution (22:50)
5. Google updates indoor maps for Black Friday with 10,000 additional locations (28:05)

Featured Guest
Holger Luedorf, VP Mobile and Internationalization at Foursquare talks about Foursquare’s revenue aspirations from an interview done in February of 2012. (32:35)

Funding / M&A News
1. Foursquare having challenges with valuation on latest funding round (38:40)
2. GetGlue Acquired by Viggle for $73M (44:20)
3. LoveThis (UK) gets 1.25M Euro (47:00)

Resource of the Week
Accenture Interactive Survey (49:44)

Subscribe to TWiLBM
iTunes
Audio feed | Video Feed

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly