Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at jeans that check-in for you; Esquire jumps the gap between magazine and digital; and is Foursquare’s new valuation too high? Plus news from GetGlue, a new Apple patent on location and a clip from the archives with Holger Luedorf, VP mobile and international at Foursquare.

Episode 105

Recorded: November 23, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:

1. Replay Jeans launches Social Denim (making your blue jeans talk) (6:40)
2. Apples gets new geotagging patent (11:50)-
3. Esquire mobilizes print edition without QR codes using Netpage‘s technology (16:10)
4. Mall of America uses SMS for Black Friday parking lot resolution (22:50)
5. Google updates indoor maps for Black Friday with 10,000 additional locations (28:05)

Featured Guest
Holger Luedorf, VP Mobile and Internationalization at Foursquare talks about Foursquare’s revenue aspirations from an interview done in February of 2012. (32:35)

Funding / M&A News
1. Foursquare having challenges with valuation on latest funding round (38:40)
2. GetGlue Acquired by Viggle for $73M (44:20)
3. LoveThis (UK) gets 1.25M Euro (47:00)

Resource of the Week
Accenture Interactive Survey (49:44)

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