PODCAST: This Week in Location-Based Marketing — Blippar, Shopkick | Street Fight

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PODCAST: This Week in Location-Based Marketing — Blippar, Shopkick

0 Comments 16 November 2012 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan ask, do we need another coupon platform? Retailmenot thinks so. Product launches by SpotBros, Pretzil and Busbud, plus Blippar shows us augmented reality’s potential, the greatest mobile payments info graphic ever, and special guest Alexis Rask from Shopkick.

Episode 103

Recorded: November 9/10, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. RetailMeNot launches a new mobile coupon platform (5:55)
2. Spotbros launches location-based communications + social network (10:38)
3. Pretzil helps mobile game discovery by using location (16:00)
4. Blippar uses U.S. currency and augmented reality to campaign for Obama and Romney (20:02)
5. Google Now brings searching without searching to Android (27:31)
6. Busbud helps bus riders find schedules (32:40)

Featured Guest
Alexis Rask, VP & GM of Brand Partnerships for Shopkick, on how this company helps create loyalty for its customers through mobile (36:00)

Funding / M&A News
1. Qloo gets $1.4 million (45:30)
2. Bump Networks raises $2.3M (50:02)

Resource of the Week
Mobile Payments Infographic (53:05)

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