Street FIght Daily: Yelp Dismisses Google’s Local Content, Google Expands Wallet | Street Fight


Street FIght Daily: Yelp Dismisses Google’s Local Content, Google Expands Wallet

0 Comments 02 November 2012 by

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Yelp Not Worried About Google’s “Struggling” Local Content Play (PandoDaily)
“Google has made an announcement or two regarding its play for local content almost every year Yelp has been around,” Yelp CEO Jeremy Stoppelman said during the company’s earnings call Thursday. “They’re trying to reenergize something that’s been struggling for a long time.”

Google Wallet Expands To Mobile Web (TechCrunch)
Google is today announcing mobile support for its Google Wallet checkout service, which expanded to include micropayments for web content earlier this month. At that time, Google said it would allow online shoppers to purchase premium digital content, ideally priced under $1.00, which also included a 30-minute money-back refund.

Coupons Boost Starbucks (The Wall Street Journal)
In August the company reintroduced its “treat receipt”—a receipt given to morning customers enabling them to get a discounted drink if they return in the afternoon—even though it hadn’t planned to offer that this year. Starbucks followed that with an offer on daily deals site LivingSocial in early September that allowed people to redeem a $5 coupon for $10 of products. That helped the company post same-store sales growth of 7% in the U.S. in the fourth quarter, driven by an increase in customer visits.

Shopkick Benefits From Having P&G Player as Major Adviser (AdAge)
Procter & Gamble has partnered with the likes of Klout and Shazam, but its most enduring relationship has been with Palo Alto’s location-based shopping app Shopkick, where it’s had an executive “embedded” for the past three years. P&G Ambassador Sonny Jandial’s continued presence at Shopkick underscores the importance to P&G of being ahead of the curve on mobile.

The Evolving Location Measurement Industry (ClickZ)
As more and more brands look to better communicate with their audience and target messaging based on location, a few questions around location data persist. Whether it is Google Maps showing you in the wrong location, geo-tagging information tied to a photo being someplace you’ve never been, or when you try to check in to Foursquare at your favorite restaurant and it’s the fifth place on the list of options to check in, location data is noisy and needs refinement.

Free WiFi for Check-Ins: Facebook Pilots New Service for Local Businesses (The Next Web)
Facebook, a company that always seems to be doing a million things at once, has begun testing a new service that allows local business owners to offer free WiFi to customers in exchange for a check-in. The company confirmed reports that it is testing a new service that offers free WiFi if a customer checks-in at that location, immediately serving the company’s Facebook Page when they do.

Denver — March, 5th, 2015
Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
Register now and save!


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!


© 2015 Street Fight.

Powered by WordPress. Hosting by