User Friendly Media Acquires App Express | Street Fight


User Friendly Media Acquires App Express

0 Comments 31 October 2012 by

User Friendly Media has acquired App Express, a mobile app builder for SMB’s. The two companies have had a reseller partnership since March, and the App Express mobile platform will now be available to all of UFM’s SMB customers.

UFM’s CEO Bruce Howard said: “The ability to leverage UFM’s SMB knowledge combined with App Express’ mobile technology makes it a perfect fit.” The company hopes that through this acquisition they will be able to create more connection between local and mobile commerce.

Mobile app development has been touted as a way that SMBs could potentially engage with their consumers more directly and efficiently. This is exactly what App Express will achieve, founder Mary Beth Brendza told Street Fight: “App Express allows SMBs to go direct to their customers, providing a more engaging communication channel which encourages loyalty and repeat business beyond a simple mobile website,” Brendza said. “A customer is only two taps away from scheduling an appointment, sending a message, paying an invoice, calling or getting directions.”

Brendza said that App Express is tailored specifically to the needs to SMBs and will work to make mobile more prominent on a local scale. Brendza said that the app will allow SMBs to “engage with their customers through deals and couponing, messaging, easily accessible contact information, and the ability to share on social networks.”  It will also allow contain features such as appointment scheduling and payments, and will hopefully provide an intuitive and simple experience for both the user and the business behind it.

Brendza said that mobile platforms like App Express are of huge importance for SMBs, as they try to stay ahead in a world where commerce is taking more advantage of mobile devices: “Over 40% of all Google searches on mobile devices are for local information and comScore reports that smartphone users spend four out of five mobile browsing minutes in app,” she said. “SMBs need to make sure they are where people are searching for local business information. “

Isa Jones is an editorial assistant at Street Fight.

Denver — March, 5th, 2015
Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
Register now and save!


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!


© 2015 Street Fight.

Powered by WordPress. Hosting by