Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khantalk about the RAMP conference in Chicago; Square goes live with their client list; Oracle takes direction from Nokia; Bob Dylan’s ‘Tempest’ goes geo; plus acquisitions by TripAdvisor and Square; and special guest BJ Emerson, co-author of The Tasti D-Lite way (who is appearing at the Street Fight Summit on October 30th).
Episode 98
Recorded: October 7, 2012
Hosts: Rob Woodbridge & Asif Khan
Show highlights:
1. Asif’s take on the RAMP conference in Chicago (2:58)
2. Square (finally) launches their partner directory (10:10)
3. SoundGraffiti adds a location layer to Bob Dylan’s latest release, Tempest (14:05)
4. Xtify announces Xtify Retail Services (20:00)
5. Nokia flexes their map muscle and lands Oracle (24:15)
6. Macy’s working with Clip’d for malls (30:25)
Featured Guest
BJ Emerson of Tasti D-Lite (34:25)
Funding / M&A News
1. Tripadvisor acquires Wanderfly (43:45)
2. Square adds The 80/20 Agency and officially opens their New York Offices (47:05)
3. Gravity closes $10.6M (50:25)
Resource of the Week
Local Response – Retailer Check-ins (54:50)
Subscribe to TWiLBM
iTunes
Audio feed | Video Feed
Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs. 
Facebook is now the #2 mobile app for local search, behind Google Maps, notes MomentFeed CEO Rob Reed. 
2013 could see a handful of established companies look to mergers and acquisitions in order to jump-start their existing hyperlocal strategies — or to help them build new initiatives altogether. 
SMBs are getting social, but they still lag on mobile. Listen to Asif Khan from the LBMA and David Williams from YP delve into strategies for SMBs to use the mobile platform to find and be found by customers.