A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Groupon Eyes Restaurants With Nationwide POS Offering (Reuters)
Groupon launched a point-of-sale service called Breadcrumb across the United States on Wednesday as the world’s largest daily deal company tries to win more restaurants as clients. Breadcrumb, which Groupon acquired in May, is a sales, order management and reporting system for restaurants, bars and cafes that runs on Apple’s iPad.
Same-Day Delivery Test at Wal-Mart (New York Times)
Wal-Mart said Tuesday it had begun testing same-day delivery for online purchases in a handful of cities across the country. The first retailer to master same-day delivery on a wide scale could attract customers who have avoided online purchases because they wanted items immediately, and encourage current shoppers to add products that they usually buy from supermarkets or drugstores, including celery and toothpaste
Borrell Predicts Digital Revenue Will Rise 30% Next Year at Some Newspapers (Poynter)
Digital ad growth for the papers Borrell Associates surveys, again mostly small and mid-sized, is running close to 15 percent this year, Gorden Borrell said, and will be 30 percent in 2013. Borrell sees digital marketing services like “reputation management, search engine optimization, app development and social media management” as a hot growth area.
The Complete Myth of Local Advertising (Huffington Post)
Shelly Palmer: “There is no incremental local retail advertising to be had. The money simply isn’t there. If a local company is big enough to advertise, it is already doing it. If it is not big enough to advertise — there’s a reason. The myth of local advertising is that it exists at all. It simply does not.”
New Jersey News Collaborative Brings TV, Radio, Public Media, Hyper-Locals Together (MediaShift)
Several hyper-local sites around New Jersey are actively participating in the New Jersey News Collabortive’s effort, including Red Bank Green, Jersey Bites, Baristanet and MyVeronaNJ. The Center for Cooperative Media at Montclair State University is facilitating collaboration and sharing among news organizations across the state, recruiting new partners, and also curating the important and interesting stories being reported daily.
On Social Media and the Power of Real-World Serendipity (GigaOm)
The way that social-media tools like Twitter, Foursquare and Instagram have changed our lives is often taken for granted, but the way that they can inject some much-needed serendipity into our lives is often overlooked — even by those who use them a lot.