Street Fight Daily: Square To Partner With NYC Cabs, Freespee Raises $3.3 M

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Square Likely To Announce Cabs Partnership With New York City (Forbes)
Late Monday, private company expert PrivCo said that the San Francisco-based startup and the city of New York will be announcing an official partnership with the city of New York to implement Square’s payment systems across the city’s cabs. The latest deal, if it goes through, would be another success for Square, which announced a lucrative partnership to enable payments across the coffee giant’s 7,000 U.S. stores in August.

Freespee Raises Further €3.3 Million For Its Mobile Click-To-Call Advertising And Analytics Service (TechCrunch)
Freespee, the European mobile click-to-call advertising and analytics startup, has raised a new round of funding: €3.3 million (approx. $4.3m) led by pan-European early-stage investor Sunstone Capital. Freespee says it plans to use the new capital to continue building out its location-aware mobile click-to-call advertising products, as well ramping up its marketing efforts.

Relocation, Relocation, Relocation – A “New” Local Ranking Tactic? (USA Today)
Google’s marketshare and success at fighting spam in rankings continues to create pressure in the local search ecosystem as businesses vie to rank higher than one another in various markets. Some businesses are now resorting to relocating under the assumption that this will give them an advantage in rankings. Will it?

Goodbye, Alt-Weeklies (Salon)
For decades, alt-weeklies have been giving hell to incompetent mayors, evil developers, and lapdog city council members with the kind of righteous rage lots of us eventually outgrow. Their time is gone — and so is part of each city’s soul.

Apple’s Passbook Provides Massive App Store Boost for Ticketing Apps (The Next Web)
The introduction of Passbook support to a variety of ticketing apps has seen their popularity skyrocket in the App Store. Nearly every ticketing app that has implemented Passbook since Apple released iOS 6 on the 19th of last month has gotten an in-category boost as well as a cross-category boost in its placement on Apple’s charts.

Marqeta Recreates Starbucks Loyalty Card for Merchants (GigaOm)
Marqeta is trying to give merchants a Starbucks card-like approach to loyalty with a new card-based system that lets people preload cash on to a Marqeta card for a specific merchant, who throws in extra cash as a reward.

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