Street Fight Daily: Local Online Ad Rev to Jump 30%, Facebook Reviews | Street Fight

News

Street Fight Daily: Local Online Ad Rev to Jump 30%, Facebook Reviews

0 Comments 05 October 2012 by

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Borrell: Newspaper Revenue to Rise in 2013 (NetNewsCheck)
Newspaper print ad revenue is expected to grow, though slightly, in 2013, while online ad revenue for the industry is expected to rise 30% next year. The targeted display category is expected to continue growing at a blistering pace for the next five years, rising from under $5 billion in 2012 to more than $35 billion in 2017.

Watch Out, Yelp: Facebook Is Thinking About Restaurant Reviews
 (Business Insider)
Facebook is testing a restaurant-review feature, according to Bloomberg Businessweek—a move that would put it in direct competition with Yelp and Google’s Zagat subsidiary. Now that Facebook lets users check into locations when they update their status, express their enthusiasm for local businesses, and runs ads for local deals—three key features of Yelp—it seems like head-on competition was inevitable.

Square, Starbucks Roll Out Service (USA Today)
Square unfurled its deal with Starbucks that will put Square’s small mobile-payment devices in 7,000 of the coffee makers’ USA storefronts. Next month, customers will be able to purchase coffee with Square’s Wallet app, the companies say.

Mobile Payments: Comparing the Players (GigaOm)
It will take years for mobile payments to supplant traditional wallets, but the stage is now set for a mobile-payment battle. Gartner predicts there will be 32.8 million people in North American using mobile payments this year.

Few Seem to Heed Tim Cook’s directions on Mapping Apps (CNet)
Less than a week after Tim Cook suggested that iPhone owners unhappy with the new Apple Maps application try out its competitors, few appear to have gotten any long-term boost in traffic. Neither Bing nor Waze, both recommended by Cook, has risen the top of the charts in the wake of his widely read letter.

Address Book App Brewster Now Factors in Location (AllThingsD)
Brewster, the smartphone app that pulls all of your digital address books into one place, now factors in your location so that nearby friends pop up at the top of your contact list. And searching by keyword through your Brewster address book now offers more refined results.

Get Street Fight Daily in your inbox! Subscribe to our newsletter.

Street Fight Summit 2012 is coming in just FOUR weeks. Join top hyperlocal industry executives in New York on October 30th and 31st. Buy your ticket today!




Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Local Merchant Report

Learn how to better target this important-yet-elusive market. Key insights, case studies, and strategies make this a report you can't afford to miss.
Get your copy today!

Free eBook

How Mobile Location and Behavioral Context Skyrocket Conversion Rates: Location personas increase the value of ad inventories and give publishers a way to better target content. Learn how it works and improve your ROI now. Get the ebook produced by:
Download here

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Get your copy today!

Why Local is the Future of Commerce

The local marketplace is under renovation and four layers of disruptive technologies have emerged. Siloed early on, these industries are starting to coalesce, working together to form layers in a coordinated stack. Read the introduction to "The Local Stack" special report, underwritten by Yext.

How Back-Office Innovation Is Transforming Local

In this new report, Street Fight takes a look at the impact of supply-side technologies on the local marketing industry, detailing the opportunities and risks that these emergent services present to existing solutions providers.

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly