Street Fight Daily: Local Online Ad Rev to Jump 30%, Facebook Reviews | Street Fight

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Street Fight Daily: Local Online Ad Rev to Jump 30%, Facebook Reviews

0 Comments 05 October 2012 by

A roundup of today’s big stories in hyperlocal content, commerce, and technology.

Borrell: Newspaper Revenue to Rise in 2013 (NetNewsCheck)
Newspaper print ad revenue is expected to grow, though slightly, in 2013, while online ad revenue for the industry is expected to rise 30% next year. The targeted display category is expected to continue growing at a blistering pace for the next five years, rising from under $5 billion in 2012 to more than $35 billion in 2017.

Watch Out, Yelp: Facebook Is Thinking About Restaurant Reviews
 (Business Insider)
Facebook is testing a restaurant-review feature, according to Bloomberg Businessweek—a move that would put it in direct competition with Yelp and Google’s Zagat subsidiary. Now that Facebook lets users check into locations when they update their status, express their enthusiasm for local businesses, and runs ads for local deals—three key features of Yelp—it seems like head-on competition was inevitable.

Square, Starbucks Roll Out Service (USA Today)
Square unfurled its deal with Starbucks that will put Square’s small mobile-payment devices in 7,000 of the coffee makers’ USA storefronts. Next month, customers will be able to purchase coffee with Square’s Wallet app, the companies say.

Mobile Payments: Comparing the Players (GigaOm)
It will take years for mobile payments to supplant traditional wallets, but the stage is now set for a mobile-payment battle. Gartner predicts there will be 32.8 million people in North American using mobile payments this year.

Few Seem to Heed Tim Cook’s directions on Mapping Apps (CNet)
Less than a week after Tim Cook suggested that iPhone owners unhappy with the new Apple Maps application try out its competitors, few appear to have gotten any long-term boost in traffic. Neither Bing nor Waze, both recommended by Cook, has risen the top of the charts in the wake of his widely read letter.

Address Book App Brewster Now Factors in Location (AllThingsD)
Brewster, the smartphone app that pulls all of your digital address books into one place, now factors in your location so that nearby friends pop up at the top of your contact list. And searching by keyword through your Brewster address book now offers more refined results.

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