PODCAST: This Week in Location-Based Marketing — Gary Schwartz | Street Fight

On Location

PODCAST: This Week in Location-Based Marketing — Gary Schwartz

0 Comments 05 October 2012 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about “pretty much everyone,” including Tagwhat, Redlaser, Shopkick, Saucony, Foursquare, LooConnect, Groupon, Savored, Evzdrop, Cisco, ThinkSmart and Google. Plus, special guest Gary Schwartz, author of “Fast Shopper, Slow Store.”

Episode 97

Recorded: September 29, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Asif’s take on Social Media Week in Los Angeles (1:20)
2. TagWhat launches a new web publishing tool called TagIt (6:55)
3. Ebay’s RedLaser to take on Shopkick with geofenced loyalty and product inventory (12:38)
4. Saucony launches a mobile running app that helps raise funds for childhood obesity (21:27)
5. Foursquare launches a real-time friend alert (again) (25:56)
6. Singapore tackling dirty bathrooms with LooConnect (30:25)

Featured Guest
Gary Schwartz, author of Fast Shopper. Slow Store (36:30)

Funding / M&A News
1. Groupon acquires Savored in their continued play to get out of coupons (44:28)
2. Evzdrop closes $500,000 (48:32)
3. Cisco buys ThinkSmart Technologies (51:55)

Resource of the Week
Google – Mobile Friendly Sites Turn Visitors Into Customers (56:27)

Subscribe to TWiLBM
iTunes
Audio feed | Video Feed

Big Things Coming in Local in 2015!


Join us in New York, San Francisco and Denver for Street Fight's industry-leading conferences. Top speakers, great networking, valuable insights, and killer parties.
Click here for dates and details!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Pay-Per-Call’s Role in Improving Marketing ROI

Call campaigns can make the phone ring — or alienate prospective customers. Learn how to get it right: Download "Pay-Per-Call's Role in Improving Marketing ROI."

Produced by Street Fight Insights for Soleo.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly