October 2012 – Street Fight

SeeClickFix Partners With HuffPo, Takes On Sandy

Steven Jacobs

SeeClickFix Partners With HuffPo, Takes On Sandy

In the lead up to the storm, the New Haven-based company hooked up with the Huffington Post and NBC Washington to embed its interactive widget, which is already used by the Journal Register Company as well as smaller hyperlocal sites, into the sites’ storm-tracking coverage. Street Fight caught up with Ben Berkowitz, the co-founder and CEO of SeeClickFix, to talk about why “the crowd” is critical during major events…

Guess Who Has a Hyperlocal Foothold in 156 Locations?

Rick Robinson

Guess Who Has a Hyperlocal Foothold in 156 Locations?

So what exactly is the CBS Local product for consumers, merchants and advertisers? “We are local media business that is focused on four areas: News, Sports, Music and Lifestyle content,” said CBS Local Digital Media president Ezra Kucharz in an email interview. “We reach consumers online, mobile and over-the-air. Merchants and advertisers work with us to reach consumers whether on a national or local level.”

User Friendly Media Acquires App Express

Isa Jones

User Friendly Media Acquires App Express

User Friendly Media has acquired App Express, a mobile app builder for SMB’s. The two companies have had a reseller partnership since March, and the App Express mobile platform will now be available to all of UFM’s SMB customers…

Report Identifies ‘Avid Local Search Users,’ 50% of All Searches

Patrick Duprey

Report Identifies ‘Avid Local Search Users,’ 50% of All Searches

Twenty-four percent of consumers who conduct “local” searches are highly tech-savvy early adopters who own multiple mobile devices, use mobile shopping apps, purchase daily deals and post reviews of businesses more than the average population, according to a new white paper. The report also notes that this group accounts for 50% of all local searches.

Marketers Adopting New Metrics Like ‘Footfall’ and ‘Deals Redeemed’

Asif Khan

Marketers Adopting New Metrics Like ‘Footfall’ and ‘Deals Redeemed’

Not only has the world of mobile deals exploded, from Foursquare to Groupon, Dealfind and more. There has also been a shift in metrics for determining success. In the old days we would look at mobile ads and measure their effectiveness in terms of CPMs, click-throughs and such. But with the advent of location-based services, that’s simply not enough. Many businesses are turning to new metrics such as increases in footfall; deals redeemed; and the number of friends you share deals with. I refer to this as social magnification.

Street Fight Daily: Google Tests Same-Day Delivery, Facebook’s Local Hole

The Editors

Street Fight Daily: Google Tests Same-Day Delivery, Facebook’s Local Hole

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Google Is Testing Same-Day Delivery for Shoppers (New York Times)… The Big Market Facebook is Missing Out On (GigaOm)… Now Amazon Can Easily Win The $100 Billion Local Commerce Market And The $150 Billion Smartphone Market (Forbes)…

Street Fight Poll: Word-of-Mouth Is Primary Driver of Local Business

Patrick Duprey

Street Fight Poll: Word-of-Mouth Is Primary Driver of Local Business

A new Street Fight poll finds that even with a slew of new locally targeted marketing platforms at local merchants’ disposal, word-of-mouth is still a primary driver of local consumer behavior. The poll of 500 U.S. consumers found that 43% of consumers are most likely to shop or dine at a local business after a recommendation from a friend or colleague…

PODCAST: This Week in Location-Based Marketing — Placecast, Expion

Asif Khan

PODCAST: This Week in Location-Based Marketing — Placecast, Expion

In this week’s episode, hosts Rob Woodbridge and Asif Khan reflect on the first 100 shows. Innovation finally strikes with ByteLight; the Green Giant makes his augmented reality debut; stories from Placecast, Klash and Facedeals; and a ton of acquisitions, our resource of the week from Shopify, and special guest Erica McClenney of Expion…

Street Fight Daily: LivingSocial Takes $566M Loss, Mayer Buys Stamped

Steven Jacobs

Street Fight Daily: LivingSocial Takes $566M Loss, Mayer Buys Stamped

A roundup of today’s big stories in hyperlocal content, commerce, and technology.Amazon Loss Puts Spotlight on Daily-Deal Firm LivingSocial (Reuters)… Mayer Strikes First Deal at Yahoo With Acquisition of Stamped (New York Times)… What we’ve learned a year after Groupon’s IPO (Crain’s Chicago Business)…

Village Soup Today: The Pot Is Full and Bubbling Again

Tom Grubisich

Village Soup Today: The Pot Is Full and Bubbling Again

Counting all his revenue streams — online and print subscriptions, paid business and nonprofit briefs, display ads and licensing for publishing software — Reade Brower says he has achieved, in a few months’ time, the sustainability that eluded former Village Soup owner Richard Anderson in 14 years. “Everything is very steady,” Brower said. “The money is good.”

Hyperlocal Retail Directories Go After ‘Shop Local’ Consumers

Patrick Kitano

Hyperlocal Retail Directories Go After ‘Shop Local’ Consumers

Two key reasons why consumers shop local is immediacy of purchase and physical confirmation of product, (i.e. making sure a shoe fits). Fab and Etsy can’t ship their products to you for delivery this afternoon — and it’s tedious for a consumer to filter product offerings based on retail location. That leaves room for hyperlocal retail directories like GatherLA.com , which curates designers in Los Angeles for discovery by local consumers…

Angie’s List Revenue Up 75%; Partners With Square to Integrate Payments

Steven Jacobs

Angie’s List Revenue Up 75%; Partners With Square to Integrate Payments

Angie’s List narrowly beat market expectations announcing stronger than expected earnings in Q3, bringing in $42 million in revenue on a $18.5 million loss. That’s a 75% jump in revenue year-over-year. While losses ticked up 6%, the reviews firm showed strong growth among its service provider segment with revenues nearly doubling on a quarter-over-quarter basis…

Why a Renaissance in Local Delivery Points to a Resurgent Main Street

Steven Jacobs

Why a Renaissance in Local Delivery Points to a Resurgent Main Street

We’re seeing an explosion of activity in the logistics space with a handful of key startups expanding; Walmart piloting a same-day delivery option; and eBay opening its own delivery service, eBay Now. What’s driving the resurgence however, is not the e-commerce framework that sunk Kozmo and continues to hinder Amazon’s efforts. It’s a new push to improve connectivity, and transparency, within existing local marketplaces — not build new ones…