PODCAST: This Week in Location-Based Marketing — Nestle, SessionM | Street Fight

On Location

PODCAST: This Week in Location-Based Marketing — Nestle, SessionM

0 Comments 28 September 2012 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan find that it ain’t only rock and roll when the Rolling Stones start doing augmented reality; Nestle goes all Willy Wonka on us; Square closes a trillion more dollars and SessionM co-founder & CEO Lars Albright gives us some mobile advertising advice.

Episode 96

Recorded: September 23, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Asif’s take on the FSMU conference in Chicago (3:33)
2. The Rolling Stones dive into augmented for their latest greatest hits album (8:30)
3. Nestle (UK) launches a Willy Wonka-like Golden Ticket contest with GPS-triggered wrapper (12:35)
4. Kraft works with Five Guys, Facebook and Foursquare to help Feeding America (18:48)
5. Launch of LoyalBlocks loyalty platform (23:00)
6. Facebook begins charging for Offers (30:00)

Featured Guest
Lars Albright of SessionM (32:50)

Funding / M&A News
1. Square rakes in $200 million (39:15)
2. MapBox, contributor to OpenStreetMap, receives $575,000 (46:00)

Resource of the Week
Mobile Ad Clickthroughs Rise As User Gets Closer (51:55)

Subscribe to TWiLBM
iTunes
Audio feed | Video Feed

Nov. 4th in NYC: Local in the City!
Click here to register.

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly