Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss the Starbucks/Square tie-up. Meanwhile, RapidBlue wonders if in-store movement the next battleground for location. We’ve also got a special clip of “Fast Shopper, Slow Store” author Gary Schwartz, plus our funding & M&A activity and our resource of the week.
2. RapidBlue launches a real-life retail analytics platform (8:32)
3. Xtify unveils Targeting, Geo-fencing, and Analytics for Android’s New Google Cloud Messaging (12:28)
4. Starbucks antes up with Square – national roll out to follow (15:42)
5. Lucky Magazine partners with Macy’s and Sephora (25:00)
** for the complete keynote and 9 other, head to the digital version of UNTETHER.talks
Resource of the Week
Nearly half of US smartphone owners use mobile shopping apps (49:40)