Investment Newsletter Says Yext Valuation Points to Search Shift
In the latest issue of Street Fight’s monthly Hyperlocal Invesment Report, editor Steven Jacobs writes that “part of what is driving the valuation [behind Yext and SinglePlatform] is the shift in the local web from a search to discovery engine.” Read more insights and analysis on key deals in June 2012, plus an in-depth look at Constant Contact’s $65 million acquisition of SinglePlatform; investments and deals in June; and more…
How Marketers Can Connect With Moms on a Hyperlocal Level
For brands, it would appear that mobile is the way to a busy mom’s heart: usage of mobile for product/brand recommendations nearly doubled in 2011 to 33 percent. With moms relying on smartphones more than ever before, brands may want to think about upping their mobile targeting ad campaigns to reach moms directly at the point of purchase through apps like RedRover.
PODCAST: This Week in Location-Based Marketing — Apple, Facebook, Yelp
In this week’s episode, hosts Rob Woodbridge and Asif Khan look at what the iOS maps and Yelp integration means for Apple; Facebook’s “Friends Near By” folly; Yammer winning the Microsoft lottery; and are smartphones helping in-store sales? Plus special guest Holger Leudorf of Foursquare talks about find vs. search…
Street Fight Daily: ‘Daily Deals’ Profit, Yelp Surges
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Report: Most Daily Deals Now Profitable for SMBs, but Not Restaurants (Screenwerk)… Yelp Rises on Speculation of Smaller iPad (Bloomberg)… Community-Powered Traffic Navigation App Waze Hits 20 Million Users, Doubles Up in 6 Months (The Next Web)…
For Troubled News Industry, Is It Enough to ‘Pivot’?
“Let’s just assume that the traditional newspaper organization is a loss and will not survive, and come up with other plans to produce local journalism,” said the AP’s Jonathan Stray. “I may or may not be right about the possibility of survival for the former news industry, but I think this point of view forces the right questions.”
Case Study: Massage Therapist Uses Scheduling to Propel Online Marketing
Massage therapist Lisa Bedoya knew there had to be a better way to schedule client appoints than via email or phone. Since turning to Full Slate late last year, Bedoya has noticed an increase in repeat clients. She attributes this boost in business to the ease with which clients can now make appointments online, as well as the email newsletters and special coupons she sends out…
Street Fight Daily: Groupon Retail, Journatic Fallout Continues
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Groupon Opens Concept Store in Singapore (CNet)… The Uncomfortable Truth Behind the Journatic Byline Scandal (GigaOm)… Rumor: Twitter To Acquire Sense Networks To Better Target Local Ads (TechCrunch)
6 Email Marketing Tools for Hyperlocal Publishers
By sending out email newsletters with links to the most important stories of the day, hyperlocal publishers can help their content go viral and build a loyal readership with low acquisition costs. Here are six email marketing platforms with built-in tools to help online publishers automate the process of creating and publishing daily email newsletters, as well as other important marketing materials…
Street Fight Daily: Amazon Maps, Groupon’s Lefkofsky Steps Back
A roundup of today’s big stories in hyperlocal content, commerce, and technology.… Amazon Buys 3D Mapping Startup UpNext (GigaOm)… Groupon Chairman Lefkofsky Steps Back From Company (WSJ)… Google+ Local Officially Replaces Places Apps in Mobile (Screenwerk)…
Journatic CEO Accepts Blame for Bogus Bylines
The popular National Public Radio show “This American Life” turned its eye on hyperlocal news service Journatic this weekend, revealing in its latest episode that the company’s local real estate site BlockShopper had slapped fake bylines onto some of the site’s lawsuit-prone stories. “This was a mistake,” Journatic CEO Brian Timpone told Street Fight yesterday. “We should never have run an alias byline and sent the article to our partners.”
Street Fight’s 5 Most Popular Stories From the First Half of 2012
The first six months of 2012 have brought a lot of interesting developments in the world of Street Fight — from the publication of our first research report, to our second major industry conference, to the launch of our monthly Hyperlocal Investment Report newsletter and our new job listings board. With the first half of the year in the bag, here’s a look back at the top Street Fight stories (at least in terms of traffic) so far this year…
As Content and Commerce Merge, Gilt Comes Out Ahead
Gilt Groupe gets that shopping and magazines (or what used to be magazines) are rapidly merging. Rather than make an nod to editorial with stupid puns and obnoxious copy (not naming names, but), Gilt took a different approach, hiring journalists or writers with expertise or knowledge in the field. And they gave those writers a mandate to create useful content that not only plugs the wares but also, equally, is useful and interesting…