July 2012 – Street Fight

Study: Positive Daily Deal Experiences Don’t Ensure Repeat Business

Patrick Duprey

Study: Positive Daily Deal Experiences Don’t Ensure Repeat Business

A new study of why consumers use daily deals paints a pleasant picture for local merchants looking to get new customers in the door — but it remains to be seen if they can get those customers to keep coming back. The study also concludes that more than one-third of consumers are more eager to buy deals from local, small-to-medium sized business as opposed to big, national brands.

With Moasis, Advertisers Can Bid on Mobile Users By Location

Noah Davis

With Moasis, Advertisers Can Bid on Mobile Users By Location

Moasis lays a grid over an area, and allows advertisers can pick pieces of the grid, based on location or more complex definitions like type of business, local events, or behavioral aspects. Then, the system assigns a winner. Says CEO Ryan Golden: “It’s like Google Adwords. But instead of bidding for keywords, you’re bidding for piece of land.”

Poll: 50.7% of Consumers Would Trade Location Privacy for Discounts

Patrick Duprey

Poll: 50.7% of Consumers Would Trade Location Privacy for Discounts

The survey, which was conducted on behalf of Street Fight by third-party opinions website Toluna, polled 1,000 anonymous U.S. consumers who own handheld devices. 61% of the survey respondents were women. Of the total respondents, those inclined to accommodate ambient location tracking included 61% of individuals aged 18-34…

Getting Location Analytics Up to Speed for the Mobile Ad Revolution

David Shim

Getting Location Analytics Up to Speed for the Mobile Ad Revolution

The inability to apply value to the key differentiator of mobile (location) is part of the reason why mobile CPMs are still at 20% of desktop CPMs. It’s critical that media buyers push mobile inventory sources to provide location analytics that enable them to make buying decisions based on the unique features associated with mobile…

JReporter Promises Local News Orgs Cheap Content, Revenues

Patrick Duprey

JReporter Promises Local News Orgs Cheap Content, Revenues

JReporter, an application that works with the Android and iOS interfaces, allows a licensing media company to solicit content, whether it is text, video, audio or stills, from local citizens via geo-targeted messages. The user can then submit content to the news organization through the app, which integrates with the media company’s CMS…

LBS Marketing Spotlight: Golf Courses

Asif Khan

LBS Marketing Spotlight: Golf Courses

Golfers’ cries for gadgets are making headway, and what’s more they offer a built-in opportunity for course owner/operators to make mobile and location-based services an integral part of their marketing mix. An LBS approach can help to increase loyalty, engage more golfers and appeal to their love of the game by connecting with them and the tools their already using…

PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove

Asif Khan

PODCAST: This Week in Location-Based Marketing — Shopkick, Zoove

In this week’s episode, hosts Rob Woodbridge and Asif Khan discuss South Africa’s Instagram; Shopkick goes national with Macy’s; Skyhook saves batteries; and PayPal acquires Card.IO. Plus stories from Totsy, Recce, Motribe and Geopon, our resource of the week and special guest Joe Gillespie – CEO of Zoove…

With Offbeat Features, Hyperlocals Can Spark Better Engagement

Tom Grubisich

With Offbeat Features, Hyperlocals Can Spark Better Engagement

Maybe hyperlocal news sites should take a look at the old Life magazine formula, and see how they could adapt it to their news mix. I’m not saying that local sites should start running pinups. But a steady diet of stories about school budget hearings and local festivals aren’t enough. Why not spice up the homepage with more local feature content — especially stories that have strong visuals…

With Patch Revenue Up 100% in Q2, Armstrong Hints at ‘Second Phase’

Steven Jacobs

With Patch Revenue Up 100% in Q2, Armstrong Hints at ‘Second Phase’

The hyperlocal network’s traffic is growing at “double-digit rates,” according to AOL’s second quarter earnings report. Patch is also gearing up for what AOL CEO Tim Armstrong calls, “phase two” of its product roadmap, which will focus on adding the ability for “high-level community involvement in a very precise way on the Patch platform.”

Uber’s Ice Cream Stunt and the Future of Get-It-Now Local Commerce

Alex Salkever

Uber’s Ice Cream Stunt and the Future of Get-It-Now Local Commerce

With instant delivery, the local advertising market comes alive all of a sudden. Because now huge chunks of commerce where Amazon has stomped out mom-and-pops now becomes viable again because, at least for now — Amazon can’t get it to you same day, if you ab-fab-gotta-have-it-now-now-now. This trickles down into new reasons for mom-and-pops to, you guessed it, advertise online…

Street Fight Announces Second Annual Two-Day Summit in New York

The Editors

Street Fight Announces Second Annual Two-Day Summit in New York

The brightest minds in hyperlocal will gather again in New York for Street Fight Summit 2012, Street Fight’s flagship event, on October 30th and 31st at 82Mercer in SoHo. The topic: The Next Generation in Hyperlocal. Over the course of two days, speakers from startups, media and technology will discuss key ideas and issues driving the ideas and strategies that will create lasting business models in hyperlocal.

6 Location-Based Marketing Strategies for Small Business Owners

Stephanie Miles

6 Location-Based Marketing Strategies for Small Business Owners

Roughly half of all smartphone users are now finding offers and discounts based on their current locations, according to a 2012 report, but only 9% of small businesses are taking advantage of popular location-based networks like Foursquare to promote their brands. Here are six tips from leaders in the location-based marketing field…