June 2012 – Street Fight

Are QR Codes Here to Stay?

Asif Khan

Are QR Codes Here to Stay?

From a hyperlocal perspective, QR codes can be a powerful tool. It’s important to consider them as an engagement vehicle to drive traffic to your local destination, whatever that may be. Local store, local event, doctor’s office or coffee shop — they can be leveraged to increase footfall and ultimately revenue…

Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More

Patrick Duprey

Who’s Hiring: New Hyperlocal Jobs Posted at Factual, SCVNGR and More

Street Fight’s job listings board, powered by StartUpHire, has added listings within the past few weeks. The board hosts multiple listings in operations, sales and tech, from companies such as Mashery, Factual, Loopt, OneSpot, Yipit, JiWire, Half-Off Depot, Inc., EveryScape, SCVNGR and Poggled. Below, we examine the newest hirers.

Street Fight Daily: Google Now, ‘Times’ Debriefs on Hyperlocal

The Editors

Street Fight Daily: Google Now, ‘Times’ Debriefs on Hyperlocal

A roundup of today’s big stories in hyperlocal content, commerce, and technology.… p style=”text-align: left;”>Google Now’s Personalized Search With Automated Results: Creepy Or The Future Of Search? (Fast Company)…

Five Things The New York Times Leaned From Its Three-Year Hyperlocal Experiment (Nieman Journalism Lab)…

Project Glass Is The Future Of Google (TechCrunch)…

Patch Local Editor is Having Fun (Romenesko)…

Placecast Expands Geo-Marketing Platform to Mobile Wallets

Steven Jacobs

Placecast Expands Geo-Marketing Platform to Mobile Wallets

Earlier this month, mobile advertising company Placecast hit 10 million active users on its ShopAlerts platform — a white-label service that helps advertisers like North Face and AT&T push geo-targeted offers to consumers who opt in. Now, the six-year-old company is expanding into the mobile wallet space with the launch of ShopAlerts Wallet this morning…

Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition

Stephanie Miles

Case Study: Coffee Shop Prizes Engagement Over Customer Acquisition

Customer engagement will always trump customer acquisition at Groundwork Coffee, an organic coffee roaster with seven outposts in the Southern California area. The company has been able to increase both the frequency of customer visits and the average ticket per visit by partnering with a digital loyalty program called FiveStars…

Why Loyalty Programs Are Broken — And How to Fix Them

Jun Loayza

Why Loyalty Programs Are Broken — And How to Fix Them

The customer loyalty vertical is red-hot. Startups from Silicon Valley to Chicago are working hard to innovate in this area, and, in so doing, are revolutionizing the way brick-and-mortar businesses do business. But startups need to look beyond the simple punch-card model and expand their loyalty products to include features that will effectively influence customer behavior…

Street Fight Daily: Yelp Featured, Facebook Pulls Location-Aware App

The Editors

Street Fight Daily: Yelp Featured, Facebook Pulls Location-Aware App

A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Apple To Feature Yelp Check-Ins Within IPhone Maps App (Bloomberg)…

You Won’t Find Friends Nearby Anymore: Facebook Pulls Its Location-Aware Mobile App To Add New Friends (TechCrunch)…
An NJ Hyperlocal Net to Rival Patch, Literally (NetNewsCheck)…

As Passive Loyalty Platforms Arise, Will Merchants Miss the Check-In?

Steven Jacobs

As Passive Loyalty Platforms Arise, Will Merchants Miss the Check-In?

What effect does asking less of the consumer have on the value proposition for the merchant? For companies like Foursquare whose product is built on user-generated data, a passive platform means less relevant and lower quality content. The check-in, for all its issues, created over two billion pieces of content in less than three years…

7 Social Media Strategies for Small Business Owners

Stephanie Miles

7 Social Media Strategies for Small Business Owners

Investing in free social media tools is one of the most cost-effective things a small business owner can do to increase brand recognition and awareness, and yet fewer than 20% of SMBs currently have websites that link to popular social media networks. Here are seven tips from experts in the social media marketing industry about how business owners can take advantage of the social media tools available today…

Street Fight Daily: Facebook Highlights, Google Loosens

The Editors

Street Fight Daily: Facebook Highlights, Google Loosens

A roundup of today’s big stories in hyperlocal content, commerce, and technology.‘Find Friends Nearby’: Facebook’s New Mobile Feature For Finding People Around You… (TechCrunch)…Google loosens its limits and pricing on Maps API (Nieman Journalism Lab)… The High Value of Discount Prices (WSJ)… Google’s Maps And Commerce Group Is In A CRAZY Level Of Disarray (SAI)

Can Local Publishers Successfully Charge for Online?

Patrick Duprey

Can Local Publishers Successfully Charge for Online?

The key for small-to-medium-sized legacy publishers online is keeping it local. The New York Times has unmatched quality, The Wall Street Journal has unmatched business insight and analysis, and the Concord Monitors and The Tulsa Worlds of the industry must have unmatched local content. If so, newspaper paywalls, at least in the short term, might be more than just a “Band-Aid on a bullet wound.”

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

Asif Khan

PODCAST: This Week in Location-Based Marketing — Samsung, JetBlue

In this week’s episode, hosts Rob Woodbridge and Asif Khan look at whether Montreal-based DigiCity can do what others have tried before to marginal success; Xtify’s news about location-triggered push notifications; the resource of the week and Jonathan Stephen – head of mobile with JetBlue Airways, swings by to tell us about location is moving the airline industry forward…

Street Fight Daily: More Recommendations, Square Cloned

The Editors

Street Fight Daily: More Recommendations, Square Cloned

A roundup of today’s big stories in hyperlocal content, commerce, and technology. Former Microsoft Dealmaker Fritz Lanman Launches Livestar Recommendations App (All Things D)… Rocket Swipes ‘Double Digit Millions’ for Square Clone (GigaOm)… Daily Deal Dashboard Redeem & Get Launches Redepmtion Management Tool for Marketers (The Next Web)… Apps That Present Highlights of the World in Front of You (NYT)

How Hyperlocals Should Handle User-Generated Content

Tom Grubisich

How Hyperlocals Should Handle User-Generated Content

There was a recent media kerfuffle when the Nashville Tennessean ran two un-bylined articles produced by publicists at the Vanderbilt University Medical Center. Was that a no-no? We asked Jane Stevens to explain what works and what doesn’t when sites, as they should, turn to their audience for articles and other content…