Street Fight Daily: WHERE to PayPal Media Net, Foursquare Venues
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
EBay puts WHERE to work as PayPal Media Network (GigaOm)…
Want to Claim a Foursquare Venue Right Now? That Will Be $10 (Mashable)…
As Groupon Publicly Struggles, LivingSocial Continues to Grow (AllThingsD)…
6 Tools SMBs Can Use to Update Digital Directory Listings
Almost half of all business listings on hyperlocal services and online directories include information that is outdated, incorrect, or incomplete — a major problem given that 92% of people use online directories to research products or services in their areas. Here are six platforms that merchants can use to improve the accuracy of their directory listings and increase their businesses’ exposure online…
How to Improve the Value and Effectiveness of Online Offers
Poor trackability hurts everyone. The solution is an easy way to determine a new or returning user’s life cycle profitability and their average transaction volume, helping merchants make much smarter decisions about adjusting and targeting offers—and tracking ROI. Our whitepaper outlines the growing significance of offer effectiveness by detailing how to accomplish it and why it works.
Street Fight Daily: AmEx CFO to Groupon Board, DNA Info Expands
A roundup of today’s big stories in hyperlocal content, commerce, and technology...
Starbucks CEO Leaves Groupon Board to Make Room for AmEx CFO (PaidContent)…
NYC Hyperlocal News Startup DNA Info Hires Staff, Expands to Outer Boroughs (Washington Post)…
Yelp Gives $1.2M to Settle Unpaid Overtime Suit (GigaOm)…
When Big Brands Go Local, They Need to Think Social
Social networks have become increasingly relevant in the local search space for consumers. Social’s impact on local search is far from limited to searches performed on local networks, though. It’s also impacting traditional search results, rankings and relevance. Here are three local-social tactics that need to be included in every national brand’s digital strategy…