May 2012 – Street Fight

Google+ Takes a Big Step Toward Hyperlocal Integration

Alex Salkever

Google+ Takes a Big Step Toward Hyperlocal Integration

I would say this to Marissa Meyer and the Google team: The more tightly you can integrate Google Plus with other social networks, they greater the chances are that could both make your own users happy and bring in others. People go where their friends are, and Google Plus can make it easier to tap into latent local knowledge via social graphs while simultaneously augmenting frequency of Google Plus usage…

NJ’s TAP Grows Indie Hyperlocal Network Through Licensing

Tom Grubisich

NJ’s TAP Grows Indie Hyperlocal Network Through Licensing

Under the licensing program, participants pay a $2,500 fee in their first year, $5,000 in year two and $10,000 in year three, plus 10% of their ad revenue. Alternative Press publisher Mike Shapiro says a licensee, “after the three-year ramp up, should bring in $50,000 to $100,000 in income (after expenses have been taken out for licensing fees, freelance, ad commissions, marketing etc.).”

CorFire, Edo Announce Mobile Offers Partnership

Patrick Duprey

CorFire, Edo Announce Mobile Offers Partnership

CorFire and edo have announced a mobile partnership in which edo’s offers platform will be linked with CorFire’s mobile wallet solution and marketing services. The result, which is currently in beta testing and expected to be made widely available later this year, will allow merchants and financial institutions to build off preference analytics and past spending behavior…

For Daily Deals Sites, It’s Evolve or Die

Victor Wong

For Daily Deals Sites, It’s Evolve or Die

Today’s daily deal sites are experimenting with every variation and vertical for their offerings — they know that not only is disruption on the horizon, but their own expiration date is as well. And it won’t be a new entrant into the deals space that ends them; instead it will likely be a very familiar brand entering local advertising: Google, PayPal, Square, or one of the other numerous payment services companies…

With $21 Million Banked, Group Commerce Eyes Developing Markets

Steven Jacobs

With $21 Million Banked, Group Commerce Eyes Developing Markets

“In some ways, [the developing world is] even more fertile ground than developed markets where things are set in stone, and traditional ways of doing things have existed for many years,” says the company’s CEO, Jonty Kelt. “However, there are cultural attitudes towards purchasing online and delivery which, might be quite different in China than they are in the U.S. or Europe.”

Street Fight Daily: Groupon Buys Breadcrumb, Judging Journatic, Warren Buffett

The Editors

Street Fight Daily: Groupon Buys Breadcrumb, Judging Journatic, Warren Buffett

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Acquires Breadcrumb to Make Redeeming Deals on the iPad Easier (AllThingsD)…

On Journatic, and Making It in Hyperlocalville (Columbia Journalism Review)…

Why Clay Shirky Is Right and Warren Buffett Is Wrong About the Future of Local Newspapers (GigaOm)…

EFF: Claim That Not All Hyperlocal Journalists Are Equal ‘Simply Wrong’

Brian Dengler

EFF: Claim That Not All Hyperlocal Journalists Are Equal ‘Simply Wrong’

The practice of denying hyperlocal publishers the full status of other journalists has caught the ire of organizations such as the Electronic Frontier Foundation, which has fought to level the playing field for public access on behalf of hyperlocal news media and bloggers. Many local officials have granted traditional media access to public records and meetings while denying the same privileges to hyperlocals…

5 Tools for Outsourcing Hyperlocal Ad Management & Sales

Stephanie Miles

5 Tools for Outsourcing Hyperlocal Ad Management & Sales

Companies that provide publishers with ad sales support and management tools have become a happy medium for publications that can’t afford to employ full-time reps and aren’t quite satisfied with the low rates they earn from advertising networks alone. Here are five tools that publishers can use to outsource some or all of the advertising operations…

Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins

The Editors

Street Fight Daily: Groupon Tests Payments, Belly’s 1 Million Check-ins

A roundup of today’s big stories in hyperlocal content, commerce, and technology...

Groupon Is Testing A Payments System To Compete With Square And PayPal (Business Insider)…

RIP Yellow Pages? Phone Books Re-shape Themselves for Life After Listings (PaidContent)…

Loyalty Startup Belly Hits 1 Millionth Check-In; Active Merchants Say Belly Check-ins Top Foursquare (TechCrunch)…

Social Network Swidjit Develops Local Currency/Barter System

Patrick Duprey

Social Network Swidjit Develops Local Currency/Barter System

CEO Alex Colket hopes the hyperlocal social network will centralize many of the key functions of Facebook, Twitter, Craigslist, Meetup and Yelp, into one. Swidjit allows users to post “have its” or “want its” to facilitate an online bartering system. The website launched on May 1, and items exchanged thus far include baby strollers, mattresses and even rides to Syracuse, N.Y.

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Steven Jacobs

Study: Political Campaigns Using Mobile Ads for Hyperlocal Targeting

Using hyperlocal-targeted mobile signup ads — interactive in-app ads that allow users to submit basic contact information — marketers are paying on average $0.85 -$1.00 per user signup across all swing states, and $1.33-$1.45 across key battleground states like Wisconsin, Iowa, Indiana, Colorado, Missouri, Michigan, Ohio and Florida, according to a study released yesterday by mobile ad platform Pontiflex.

Case Study: The Benefits of Running a POS System in the Cloud

Stephanie Miles

Case Study: The Benefits of Running a POS System in the Cloud

When David Steingard began researching point-of-sale systems to use at Laughing Man, the New York City coffee shop he founded with the actor Hugh Jackman in 2011, he was surprised at how expensive checkout terminals had become. Rather than paying $15,000 to $30,000 for a traditional POS system, Steingard opted to go with ShopKeep, a mobile system that runs on the iPad…

The New Local Delivery Systems

Patrick Kitano

The New Local Delivery Systems

The consumer decision now becomes: do I spend my precious hour driving and dickering at the store, or do I spend $20 for somebody else to do this for me? As crowdsourced delivery services gain acceptance, it’s not hard to imagine big brands like Apple Store, Home Depot or any restaurant chain leveraging delivery as a competitive advantage…