A roundup of today’s big stories in hyperlocal content, commerce, and technology.
Google Looks To One-Up Facebook With Google+ Local (TechCrunch)
The launch of Google+ Local also marks further steps in Google to bring its products together into a single platform: included will also be integration with search, maps and mobile access, and Local will also come up as a new tab on Google+ — so users won’t be lured away to use any of the dozens of other social/local/mobile search services and apps out there already.
Battle Heats Up Over Mobile Payments (Wall Street Journal)
American Express plans to offer U.K. card holders a range of location-based discounts and special offers via the check-in service Foursquare. The announcement comes as rival pay service PayPal has also launched a mobile payment system in the U.K. The services illustrate the battle that is taking place over who will own the mobile payment space.
New Web App Unsubscribes You From Daily Deals Emails (BetaBeat)
Unsubscribe Deals, a new web application, connects to your Gmail account and automatically unsubscribes you from the deals emails you signed up for, including Groupon, Amazon Local and Daily Candy.
Everyone Has a Mobile Problem: Not Just Facebook (GigaOm)
It’s the question that has dogged Facebook all year and likely contributed to its IPO fiasco: does Facebook have a mobile problem? According to Mary Meeker of Kleiner Perkins, it does: but then so does every Internet company trying to figure out how to make money in the mobile landgrab.
Location-based Marketing a Boost for Business (Miami Herald)
Because so many people use mobile phones, tablets and the geo-location technology that is often built into these devices, businesses are finding it easier than ever to target customer segments by location. So what does a small business owner need to know to get started with location-based marketing? Eight strategies to help SMBs get the ball rolling.