At Street Fight Summit 2011, David Pachter, CEO of LocalVox, took the stage to discuss how his company was creating marketing campaigns for small businesses and giving publishers a way to get a cut of the deals with little effort. As it happened, a New England-based publisher in the audience was looking for new and efficient ways to monetize his legacy paper’s website business. The publisher approached Pachter, and, along with LocalVox president Trevor Sumner, they began discussing their respective businesses. Eventually, the publisher became a client of LocalVox. Sumner explains how the relationship evolved:
They were intrigued by our offering, economics and ways in which we could support partners. Based on the initial introduction, we began exploring how to work together. Five months later, we struck a partnership and are now about to announce the successful launch of a new content focused monetization strategy for local publishers that increase effective CPMs by two orders of magnitude.
LocalVox isn’t the only one to find lucrative networking from Street Fight gatherings. In a post-event poll, attendees said they made at least one new prospective client or partner contact, with the majority making five to 10 and a handful came away with 10 or more. Sponsor Blank Slate, which set up a table at the event, developed several new client relationships — and made a video about their positive experience.
In a post-event poll, attendees said they made at least one new prospective client or partner contact, with the majority making five to 10 and a handful came away with 10 or more.
Street Fight’s stated mission is to help the industry grow and develop sustainable business models, and bringing industry executives together at events like the upcoming Street Fight Summit West is a key part of that. We are pleased (but not too surprised) that some important new relationships have come about as a result of these events. We help bring together publishers with partners in deals and location tech; advertising and publishing tools companies with their prospective publisher clients; and all media constituencies with marketer clients who aim to learn more about where the best opportunities lie in hyperlocal.
At Street Fight Summit West, we’ll discuss key hyperlocal topics on stage while additional conversations are carried out in the hallways and important new connections are made. For Street Fight Summit West 2012 in San Francisco on June 5, we’re adding pre-event networking through Events on LinkedIn and Leebug, a New York-based company with a great conference networking tool. Attendees (through opt-in) will be able to share their profiles, search others, indicate their interests, and start conversations ahead of the event. We hope you’ll join us for this high-impact day in San Francisco next month and start developing new client and partner relationships today. Ticket prices go up at midnight tonight! Reserve your spot now.