PODCAST: This Week in Location-Based Marketing — Kodak, Gopogo

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Kodak’s attempts to make some money in mobile, mobile ticketing with Masabi, Gopogo and Project Noah launch — and is Foursquare getting ready to make some money? All this plus a busy week in funding and special guest Alexis Zamcow from Canada Post. Enjoy!

Episode 75

Recorded: April 29, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Kodak launches new photo sharing / retail printing app (3:45)
2. MBTA partners with Masabi on mobile transit ticket system (9:20)
3. GoPoGo launches in beta (14:12)
4. Launch of Project Noah (19:00)
5. Foursquare to launch paid search ads in June (26:30)

Featured Guest
Canada Post: With Alexis Zamkow (32:00)

Funding / M&A News
1. Bee Media acquires Adcentricity (42:10)
2. GetMeListed closes seed round (43:50)
3. Chirpify raises $1.3M and launches Twitter payments (45:45)

Resource of the Week
TNS/Kanter Mobile LIfe Study (48:50)

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