April 2012 – Street Fight

EveryBlock Updates App to Facilitate Mobile Sharing of Local News

Isa Jones

EveryBlock Updates App to Facilitate Mobile Sharing of Local News

Brian Addison, the company’s president, said the revamped app allows for “the sharing of news with neighbors as it unfolds.” He says that apps like Everyblock’s “help publishers stay top of mind with their audience. We’ve reached a point where having your logo occupy a prominent place on a user’s second screen is the linchpin for loyalty.”

How Electronic Contract Laws Can Affect Hyperlocal Publishers and App Makers

Brian Dengler

How Electronic Contract Laws Can Affect Hyperlocal Publishers and App Makers

Contracts made online can help hyperlocal publishers and LBS app developers get deals finished quickly — but the convenience can be a curse as much as a blessing. And now, according a new ruling by the Tennessee Supreme Court, electronic agreements can be enforceable even if they made by an exchange of email. Unlike pen and paper, clicking “I accept” or sending an email may be enough to form a signed contract.

Wander CEO: How to Raise $1.2 Million for a Stealth LBS Startup

Noah Davis

Wander CEO: How to Raise $1.2 Million for a Stealth LBS Startup

Dinevore founder Jeremy Fisher recently scored $1.2 million in funding for Wander, a new, travel-centric web startup in stealth mode. Fisher has described Wander as a “a way to the see the world through other people’s eyes” in a way that is “‘adjacent to both the curation and location space, a combination of Tumblr and Pinterest, Yelp, Tripadvisor and Foursquare.”

Report Identifies Elements of Hyperlocal Success in the U.K.

Damian Radcliffe

Report Identifies Elements of Hyperlocal Success in the U.K.

It is to hyperlocal media’s advantage that it remains a nascent sector which is developing quickly. Unwedded to the business models of the past, hyperlocal has the scope to experiment with different models for content, revenue and community engagement. In doing this, and hyperlocal players have as much to learn from the community development sector as they do from other media outlets…

Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown

Tom Grubisich

Big Brands and Hyperlocal Sites: A Matchmaker Gives the Lowdown

Size matters when national advertisers look at hyperlocal sites, but not that much. That’s what I got from a phone talk with Bryan Quinn, vice president of publisher strategy & operations at Cox Digital Solutions. CDS — the combination of Cox acquisition Adify and Cox Cross Media in January 2011 – is the middleman between advertisers as big as Walmart and Target and their agencies and local digital sites of all varieties…

Case Study: Finding an Easier Way to Accept Deal Bookings

Stephanie Miles

Case Study: Finding an Easier Way to Accept Deal Bookings

Ray Chang, the founder and CEO of The Motorsport Lab, was excited about the prospect of running his first Groupon offer in 2010. What he wasn’t expecting was the crush of phone calls that resulted. To help decrease the pressure on his staff, Chang started using Genbook to handle online reservations. Since then, he’s been able to run three subsequent deals without overburdening his employees…

Hyperlocals Must Move Quickly to Post Privacy Policies for Apps

Brian Dengler

Hyperlocals Must Move Quickly to Post Privacy Policies for Apps

Makers of location-based apps need to develop privacy policies soon, regulators warned today. California’s special assistant attorney general for technology told a group of mobile developers that the California Attorney General’s office will begin taking regulatory action in six months if app stores do not put in place a system to protect user privacy…

Facebook Connect Network Could Dramatically Extend Local Ads’ Reach

Alex Salkever

Facebook Connect Network Could Dramatically Extend Local Ads’ Reach

Where Facebook starts to get spooky powerful is in its capability to deliver local ads to a Facebook Connect network that will be personalized and reflect the actions, comments, likes and dislikes of your friends. This will tap into a recognizable social graph as Facebook seeks to do – and it could turn into an extremely lucrative, higher CPC line of business for Mark Zuckerberg and his team…

7 Card-Connected Marketing Programs

Stephanie Miles

7 Card-Connected Marketing Programs

Card-connected platforms help merchants promote customer loyalty without introducing any extra steps or hurdles to the traditional payment process. Customers swipe their cards just as they normally would, and the rewards or discounts they earn are automatically reflected on their next credit card or bank statements. Here are six card-connected programs that merchants can use to promote loyalty and customer engagement…

As More Users Consume Local Video, SMBs Need to Stay Ahead of the Curve

Patrick Kitano

As More Users Consume Local Video, SMBs Need to Stay Ahead of the Curve

Over time, the torrent of user-generated and user-organized visual media will cascade into greater consumption and adoption of video over text as the preferred way to receive information. As that evolves, small businesses will need to create more original video content, giving consumers an easier, more descriptive way to assess their business…

Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales

Steven Jacobs

Fwix Rebrands as Radius, Builds Intelligence Product for Local Sales

Fwix, the hyperlocal information play that evolved from content aggregator to place database, is rebranding as a business intelligence product called Radius. The new incarnation of the company will provide contextual data and a lead generation tool for sales forces looking to sell to small and medium-sized businesses by leveraging the place identification technology and local dataset which Fwix developed over the past three years…

Tribune Hands Off TribLocal to Data-Rich Journatic

Tom Grubisich

Tribune Hands Off TribLocal to Data-Rich Journatic

Old-media Tribune Company’s decision to invest in new-media startup Journatic, and let the fast growing content production company take over operations – but not ownership – of its TribLocal hyperlocal network, isn’t just about cost-cutting. Journatic has the resources and — just as important — the vision to use data to drive editorial content, all the way down to the neighborhood level…

Card-Connected Loyalty Service LocalBonus Expands Reach

Isa Jones

Card-Connected Loyalty Service LocalBonus Expands Reach

New York-based customer loyalty startup LocalBonus is expanding to four new cities: Seattle, Portland, Sacramento and Denver. The company has also announced that it has raised more than $500,000 in a seed funding round from Payment Ventures, Entrepreneurs Roundtable Accelerator, and other angels…