PODCAST: This Week in Location-Based Marketing — Groupon, Banjo

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In this week’s episode, hosts Rob Woodbridge and Asif Khan look at Groupon’s recent acquisitions, Google’s launch of a product fit for 2008, Toyota going extreme in Belgium, Caterina Fake’s Pinwheel and a report that shows the futility of mobile ad display + Banjo founder Damien Patton…

Yelp Sets Share Price at $15 for Friday IPO

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Though Yelp’s SEC-sanctioned “quiet period” has seen less criticism than Groupon endured, many analysts remain unconvinced that Yelp’s model can continue the rapid growth achieved over the past few years. What concerns many critics is less the company’s lack of profitability and more the direction in which its losses are heading…

Media Surveys Give Hyperlocals Short Shrift

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What’s needed is a survey that’s as thorough as Pew’s but which is confined to those communities with at least one credible independent site as well as a network site — like a Patch or Main Street Connect outlet — and at least one “legacy” (newspaper or local TV) site…

Case Study: Food Truck Says Single Deal Campaign Saturated Market

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Kate Carrara, owner of Buttercream, a cupcake truck in Philadelphia, tapped into the daily deals craze in 2011 with campaigns through both Groupon and LivingSocial — which she’ll never do again. “I think I’ve saturated the market with it. I did it solely for the marketing,” she says, pointing to the 9,000 Twitter followers accumulated after the Groupon deal. Since then, she’s also used Xipwire and LevelUp to combine hyperlocal marketing and commerce, two experiments with open outcomes…

Street Fight Daily: 03.01.12

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A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

LevelUp Now Seeing $1M Per Month In Transactions; Launches API (TechCrunch)…

Facebook Premium: Ads Everywhere, Ads Everywhere, Ads (BetaBeat)…

Foursquare Dumps Google, Goes Open-Source for Maps (ReadWriteWeb)…