Why Don Draper Would Hate Hyperlocal | Street Fight


Why Don Draper Would Hate Hyperlocal

23 Comments 26 March 2012 by

Is Don Draper invisible? Pete Campbell couldn’t find him. His secretary had no appointments on the books, and yet he was never around. He didn’t show his face to his ex-wife and her new husband; and if he’d had his way, no one at his surprise birthday party would have seen him either.

Don’t give this guy a Foursquare account.

Even if you set aside the fact that this season’s Don Draper, so far, never seemed less interested in advertising, cable’s leading ad man is about the big picture. He may not have waxed poetic to a kidney bean client over an underling’s “Art of Supper” pitch about a “bean ballet” commercial, but Draper is an emotional character. And so is his view on advertising. He would hate hyperlocal.

In hyperlocal, customers don’t need to be sold on a bean ballet; they need a coupon for a can of beans when they’re standing right in front of one.

But hyperlocal is at once both more emotional and more functional. Many brands are still stuck in the days of Don Draper, failing to see that the potential for a lasting bond is even greater with hyperlocal (and delivers better ROI). Campaigns on services like LevelUp, LivingSocial or DNAInfo have more resonance precisely because they are tied to where you are. They tap into your good feelings around, say, your favorite pizza place, a connection that doesn’t require the same kind of shaping by big media or advertising mavens. In hyperlocal, customers don’t need to be sold on a bean ballet; they need a coupon for a can of beans when they’re standing right in front of one.

Draper would not like that hyperlocal can be a little messy. Draper loathes the idea of unpolished messaging — but that’s what you get when you leave it to the crowd and the cloud to shape your brand and deliver customers. God would he hate the gossipy aspect of hyperlocal (he might actually die from discomfort over Topix, or the transparency of Foursquare, not to mention the Big Brother-ness of Highlight).

Further, in the pre-Groupon era of “Mad Men,” coupons are “that kind of baloney,” in the words of one copywriter.

Draper is stuck in the land of hearts-and-minds, pitching brands like Kodak, as in the memorable first-season episode where, with a melody playing behind him, he talks about the Kodak Carousel as a “time machine” that “takes us to a place where we ache to go again. It’s not called the ‘wheel,’ it’s called the ‘carousel.’ It lets us travel the way a child does. Round and round, and back home again. To where we know we are loved.”

What better way to describe hyperlocal?

Cue the music, Don Draper, and fire up your phone.

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  • http://twitter.com/j_peden Jeffrey Peden


    First off, love that you took a look at this through the lens of the 60’s Mad Men.

    I think Don would rightly be disgusted by the current crop of hyperlocal marketing tools, because they lose sight of the personal nature of connecting with consumer.  The majority of hyperlocal deals and promotions products in use today focus on only 2 of the P’s in the service marketing mix: Place and Price, often forgetting entirely about Product and, most importantly, People.  

    Place is not necessarily more personal, it’s more physical.  It’s the modern equivalent of the annoying teenager in the chicken suit on the sidewalk that you simply want to punch.  Don would call this “desperate and cheap.”  

    As Don says, “Advertising is about 1 thing: happiness” — when we can combine all of the elements that make our connections to businesses, products, or brands personal, we can build more emotional (and hence more valuable) connections.  Place and Price are certainly a part of this.  But as we’re all working on moving hyperlocals across the digital/mobile/social divide, all of us should be striving to win a CLIO for “Best Local under two thousand dollars.”

    • safela

      thank to Dr odudu for bring back my lover in just a period of 24hours, my lover just called me a said he can not continue with me again without no reason i begin to cry because i dont no what to do when i contacted this man called Dr odudu the great spell cast that solve my problem in just 24hours he told me i should calm down that every thing is going to be fine once the spell is cast to the glory of God after Dr odudu cast a spell for me my lover came back and beg for all that he has putting through and we now come back as a lovera gain all with the help of Dr odudu via oduduspell@gmail.com or call +2348051913076 contact him now what all that you are passing through he the answer, oduduspell@gmail.com


      fishler from U S A

  • http://www.facebook.com/micheal.wisdom.127 Micheal Wisdom

    After being in relationship with him for ten years,he broke up with me,I
    did everything possible to bring him back but all was in vain, I wanted
    him back so much because of the love I have for him, I begged him with
    everything, I made promises but he refused. I explained my problem to
    someone online and she suggested that I should rather contact a spell
    caster that could help me cast a love spell to bring him back but I am
    the type that never believed in spell, I had no choice than to try it, I
    mailed the spell caster, and he told me there was no problem that
    everything will be okay before three days, that my ex will return to me
    before three days, he cast the spell and surprisingly in the second day,
    it was around 4pm. My ex

    called me, I was so surprised, I answered the call and all he said was
    that he was so sorry for everything that happened, that he wanted me to
    return to him, that he loves me so much. I was so happy and went to him,
    that was how we started living together happily again. Since then, I
    have made promise that anybody I know that have a relationship problem, I
    would be of help to such person by referring him or her to the only
    real and powerful spell caster who helped me with my own problem and who
    is different from all the fake ones out there. Anybody could need the
    help of the spell caster, his email is (VOODUSLOVESPELL@ GMAIL.COM) you
    can email him if you need his assistance in your relationship or

  • http://www.facebook.com/happiness.joy.54 Happiness Joy

    My Name is Scot Bruno,Am here to testify in the good name of this great man,Called dr ikuku,he has brought joy into our great country Usa,This dr ikuku am just so happy i don’t know what to say about the good name of this great man called dr ikuku,After my love jasmine left me for good 3years i was in deep pain and always crying as a man i could not believe i could cry for love,So then i tried every way to get jasmine back but everything went down,So then one i was listen to the radio at work,then a programme came up(How i got my ex back)So i listened to 2 ladies testimonies and i had the both of them testifying and shouting that dr ikuku his a man to trust that he brought back there lover,i was so happy and immediately i drove to that radio station and i meant the 2 ladies and i shared my problem with them,so immediately on of the lady called dr ikuku and said a friend of hers ones to contact him for help,Then i spoke to dr ikuku and told him my problem how my lover left me for the past 3years,So then dr ikuku just told me to send him some few details which i did,Then after some few hours he called me and said that my lover would be back to my arms within 24hours,i was so happy when i had that,So then i did not even doubt him because i meant with people he helped that even came to talk about him on an international radio station.Before the 24hours was completed i got a call from my lover begging me to please forgive her i was so happy that my lover is back to my arms,Due to the help of this great man,Now my lover is back and we love each other the more,Please dr ikuku is a man that has brought the joy we lack in our country,contact ikuku on is mail ikukutempleofsolution@gmail.com or cell number +2348034458597

    • Leo Eva

      i want to thank Dr. umutu for the great help he render to me after my boyfriend broke up with me. during my search on the internet a came across Dr umutu profile on how he has reunite broken relationship and restore broken marriage, then i decided to contact him to help me get my boyfriend back and after he has cast the for me my boyfriend came back to me within 2dayswith great joy in my heart i want to thank him and also recommend his great work to everyone looking for help on how to get their ex back you can contact him via his email address Drumututemple@yahoo.com .

      FROM Australia

  • http://www.facebook.com/happiness.joy.54 Happiness Joy

    What a wonderful easter sunday,with my dream lover that i tried all possible best in bringing her back,Until i came in contact with dr ikuku,After 2years my lover left me jessica,jessica left me after we just had a little misunderstanding,i tried all my possible best in getting jessica back but all way was just lost and people kept on scamming me,Until i was sharing my problem with my close friend (sandra)She told me that i should try and always listen to the radio that there is a programe that always come up everyday called(How i got back my ex)So then taht day i decided to listen to the radio and which then the programe came up,And i had people talking good about this great man called dr ikuku,How dr ikuku has brought back happiness into there life whih they lack for years,They all told good about dr ikuku how this man has brought back that happiness which they lack for years which then i was so happy and they wanred us in the programe to be careful about the kind of spell caster’s we ask for help,That there are lots of fake spell caster but dr ikuku has brought back that happiness which they lacke,So then i contacted dr ikuku and he just told me not to worry that my lover and i would be celebrating the easter sunday together which is really happening now,My lover and i are celebrating the easter now and we are really happy due to the help of this great man called dr ikuku please you can contact dr ikuku on his private mail ikukutempleofsolution@gmail.com or cell number +2348034458597


  • Margret

    Great okpa!!! thank you very much i dont know how to thank you sir, you are really great, i never taught that Ramsey could come back to me after living me for good 2years without notice, i have been looking for how to get him back to my life.last week i went to visit a friend in Texas and this friend of mine knew about the relationship between me and Ramsey and she asked me about him, then i filled more pain and tears fell from my eyes, that was when she asked me why am i crying then i told her about everything,she now told me about dr okpa that she always hear about him here in Texas and she normally see some people giving testimony in how he helped them in getting back their loves, that when ever such programs up again that she will try and collect his number and his email address, that when she collect it she will text me his email, then in the next 2 days she called me and told me that she has collected his email address and his phone number then she text-ed them to me,so i called him and told him about everything how my love Ramsey left me, then he told me not to worry that he will come back to me within 24hours at first i said how could that happen that somebody who left me for 2years will just come back within 24hours but at the same time a taught came to me that if the people could talk about this man on television that means he is great so let me watch and see, that was how i waited, in the next 24hours which he told i got a call from Ramsey i was so surprised he was pleading and begging me to forgive him that he did not know what came over him, i was so so surprised because i t was like a dream,in the next 3hours after Ramsey called, Ramsey came to my house and start pleading for forgiveness, so that was how we started again and we are living happily than ever after,the most surprising thing was that he gave me access to his account to prove that he will never live me for any reason and am so happy now.Thanks be to clara my friend who introduced me to okpa,clara thank you evry much, and thanks be to dr okpa for helping me, in case you want his help or you want to thank him for me you can contact him via okpatempleofsolution@gmail.com or cell number +2348056563186

    Margret from San Jose. ca, usa

  • Rebecca

    Hello World my name is Rebecca am from USA i want to testify the great thing dr okpa did for me I never taught i could get my lover back after living me for good 4years, i was browsing on the net when i saw a woman testified on how she was helped by dr okpa,at first i looked at it as what i have seen before, because i have contacted many spell caters online which made away with my money, so i was convinced not to contact him. so in the next 2 days i was watching television when i saw a man named harry was giving testimony on the television on how this same dr okpa helped him, so when i saw this then i have nothing to doubt again immediately i contacted him and i told him how my lover left me for good 4years then he told me not to worry that my love will come back to me in the next 24 hours, i did not doubt him at all because i have seen the evidence that this man ids great, so that was how i had to wait till the time which he told me, immediately the 24hours got complete i had a call from a strange number a first i neglected the call because i don’t like picking up strange numbers, the next thing i could see again was a text message from the same number then i had to read it when i opened it i could not believe what i was seeing, the text was from my love who left me for 4years he was saying that he is sorry that i should try and pick his call that was how he called again then i pick up, he was crying on the phone pleading to me that i should forgive him that now he is ready to stay with me forever that he is very sorry for what he did to me.I was so surprised and i was short of words, then i told him that i have forgiven him, that was how he came to my house in the next 3hours the moment he saw me he went on his knees he was pleading again them i told him is alright, that was how i got my lover back and the most surprising part was that he gave me access to his bank account and he now he both me a new Toyota Camry(car) and we are planning for our wedding am happy now and both of us are happy now i thank dr okpa for all his help and i pray to God to keep him alive so who so ever is in heart break should be helped as i was helped.if you want to contact him to bring back happiness into your life as he has done mine you can contact him via okpatempleofsolution@gmail.com or cell number +2348056563186

  • Laura

    Greetings to everybody out there my name is Laura am over whelmed of what dr okpa did for me, i want to use this opportunity to thank him and testify the great work he did for me i never believed that spells do work until dr okpa showed me that spells do work by bringing back my lover who left me 3year within 24hours, indeed this man is great what would i have done without his help, i was in love with a boy named Anthony i loved this boy so much that i do used my school fees to pay or his bills Anthony loved me too, but suddenly he was no longer the Anthony i know he suddenly changed and he no longer eat my food and he no longer have sex with me, i never knew he was dating a girl in his new working place, until a day came he told me that he is sick and tired of all the relationship i was so surprised because i never did anything to him,mean while when Anthony got this new job he told me about a girl there that this girl is very nice but i look it as a human appreciation but i never knew that Anthony heard a planned so when Anthony told me that he is tired of the relationship he told me to leave his house i pleaded with him but he never agreed with me, that was how i was forced to leave his house, i have not been my self since we broke up because i love him so much, last week i was waching television when i saw a man named Harry was giving testimony on the television on how dr okpa helped him bringing back his wife, i was so shocked because i have never taught that such powers can help in getting back love, so that was how i contacted him and told him my problem the only thing dr okpa told me was that my love will be back to my arms within 24 hours when i heard this i was so surprised and i waited in the next 24 hours incredibly i heard a knock on my door the next thing i could see was Anthony he went on his knees and started pleading to me that he was very sorry for what he did to me, that i should forgive him that the girl in his working placed used some powers over him that know the girl called him and told him that she dont want any more suddenly he regained his self, and now he is ready to stay with me and that we will have to move to another state here in the usa to stay so that we can leave together in peace and in love, so that was how i accepted him and we move from chicago to las vegas in Nevada and now we living happily than ever before and am happy now, if you need dr okpa’s help you can contact via okpatempleosolution@gmail.com or cell number +2348056563186

  • illuminati

    Hello viewers, i am ANDERSON by name and i want to testify the goodness of
    a great spell caster in my relationship. I have been into a relationship
    for two years. i so much cherish my girl friend to an extent that i
    proposed to her. 3 months after my proposal to her, she saw her old time
    boyfriend and she fall in love with him, a friend of mine told me that she
    saw my girlfriend with her old time boyfriend, son i had to call my
    girlfriend and ask her, she agreed and came to my house to return my ring
    back to me. ever since then i have been begging her to come back to me. i
    have tried my possible best for her to come back to me. i have visited many sites and i have contacted 4 spell caster, but they all took my money and none of them was able to help until when i met a man called
    dr smart it took him 2 weeks to convince me. so something just run through my mind, i said let me just give a trial, so he ask to send him the money for the items and i did. he told me that i should wait for 7 days. 4 days later an unknown number called me so i found out that it was SANDY my girl friend, i was even shocked because the spell was even faster then i thought. my girl friend is now with me. drsmartspellhome@gmail.com, i believe he can help you in your situation…


    Hey, Amy thank u for everthing i really appreciate you for encouraging me to contact Dr kwale. i want u to know that i am really happy after u told me that day that Dr Kwale can help me bring my ex boyfriend back i really contacted him and i told him u recommended him to me. and he agreed to help me i gave him the required stuff he need to cast the spell and bring back my lover just as u first told me, i want you to know that after he cast the spell my lover came back to me the following day. once again thank you for giving me hope about Dr Kwale of kwaletemple@gmail.com


    From SUSAN.

  • Paul

    My mouth is full of testimonies, Am Mrs Mercy. my husband left home for two years to south Africa for a tourist, where he meant this Lady and he was bewitch by the girl my husband refuse to come back home again, i cry day and night looking for who to help me, i read a news paper about a powerful spell caster called DR dodolove and i contacted the spell caster to help me get my lover back to me and he ask me not to worry about it that the gods we fight for me.. he told me by mid-night when all the spirit is at rest he will cast a spell to reunite my lover back to me. and he did in less than 3 days my husband came back to me and started crying that i should forgive him, i,m so happy for what this spell caster did for me and my husband..email: dodolovespell@outlook.com

  • illuminati

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    drezizatemple@yahoo.com or call+2348104933655


    Do you want you Desires , Dreams and Goals to come through ? Then you have a chance to make all your dreams and aspiration come alive . Earn $250000 in every 3 days , $1000000 for doing what you love to do .
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  • Jasmin Bowen

    Join the Illuminati order online today, to meet your demand and acquire wealth, power, protection and security etc. If you are interested please contact one of our faithful member now via email johnwalker24@outlook.com or call +2348100538114 for assistance.

  • annonymous

    hello are you looking for a spell to bring back all you have lost here i come and here is the right choice of a great man called Dr odudu he did my own when i lost my lover Dr odudu restore back for me and make a happy woman here is the right email to Dr odudu; oduduspell@gmail.com or call +2348051913076

  • annonymous

    Hello friends, an awesome and amazing testimony about a Great spell caster i really love to share. My name is Jerry Mike from the United kingom. Getting my wife back is what i least expected and could never imagine. I and my wife have been married for five years and we have been living happily but all of a sudden she changed completely and turned away from me and i never knew what was going on, i tried to ask her but she refused to tell me what the problem is, and as time went on she sought for a divorce. I was so worried and confused, and i did all my possible best to get her back but it was all in vain and i thought all hope was lost, and during my search for a way out, a friend of mine who had similar problem told me about a great spell caster called Great DR ODUDU who helped him to solve his problem. I never use to believe in spell casting in my entire life because i never thought it will work but i tried to give this man a chance and to my greatest surprise, he did his work and it yielded a positive result and i was able to get my wife back. Even after the spell caster did his work, i discovered that my wife fell so much in love with me like never before. This spell casting isn’t brain washing but he opened up her eyes to see how much i love and needed her, and now i am a happy man again and so i am using this opportunity to tell anyone having the same or similar problem to visit him on oduduspell@gmail.com and he will help you because he is so real and trust worthy. TRUST HIM AND DON’T ASK TOO MANY QUESTIONS, BELIEVE AND TRUST HIM IF YOU REALLY WANT HIM TO HELP YOU, AND DO WHAT HE ASK YOU TO DO BECAUSE THAT IS WHAT I DID I JUST OBEYED AND NOW I AM A HAPPY MAN AGAIN AND SO I AM JUST ADVISING YOU TO DO THE SAME SO THAT YOU CAN ALSO BE A HAPPY PERSON AGAIN. HE IS VERY REAL AND POWERFUL. Once again thank you Great DR ODUDU and may your gods always reward you for your good deeds.


    TEL +2348051913076


    Hello i want to used this media to express what Dr odudu has done for me in just 48hours, i have being in pain over three years without help till when i found some testimony about Dr odudu on internet about how he restore and bring back people lover and ex and many people make a good comment about this great man Dr odudu and i saw big courage that when i contact him my story is going to change for good too like the way orders are making testimony but to my greatest surprise my own case was different in just 48hours my lover that left me for three years after Dr odudu cast a returned and reunite spell for me my lover run back with his knees and start begging me it was just so amazing that my lover is back that is why i want to used this opportunity to tell every one out there that Dr odudu brought back my lover contact him now on oduduspell@gmail.com or call him on his private phone number +2348051913076

  • Joyce Andrew

    My ex-boy dumped me 4 months ago after I accused him of seeing another woman and insulting him.I want him back in my life but he refused to have any contact with me. he changed his line and email address. I was so confuse and don’t know what to do. So I reach to the internet for help and I saw a testimonies of how this powerful spell caster help them to get their ex back. So I contact the spell caster whose name is Dr Ekpiku and explain my problem to him and he cast a spell for me and assure me of 2days that my ex will return to me, and to my greatest surprise the Second day my ex came knocking at my door and i immediately pleaded and ask him to forgive me. I am so happy that my love is back again and not only that,i was awarded a contract of 5 Million Pounds for 4 years. Once again thank you Dr Ekpiku,you are truly talented and gifted. Email: {Ekpikuspelltemple@live.com}. He is the only answer. He can be of great help and I will not stop publishing his good work because people are still talking about him on the Internet and Radio Stations

  • Henry Westwood

    I have been suffering hardship from HIV/AIDS since 7yrs now, and i happen to have 2 kids for my husband, and now we cannot proceed to have another kids all because of my disease and now i have do all what a human like i and my husband can do just to get my disease healed, i have went to several places to seek for help not even one person could ever help, until i melt a comment on the daily news paper that was commented by Desmond about how this powerful traditional doctor help him get cured of the disease (HIV-AIDS) ” my fellow beloved” i firstly taught having a help from a spiritual traditional healer was a wrong idea, but i think of these, will i continue to stress on these disease all day when i have someone to help me save my life?” so i gather all my faiths and put in all interest to contact him through his Email address at dr.skhivhomefcure@gmail.com so after i have mailed him of helping get my disease cured, he respond to me fast as possible that i should not be afraid, that he is a truthful and powerful doctor which i firstly claimed him to be. So after all set has been done, he promise me that i will be healed but on a condition that i provide him some items and obeyed all his oracle said. I did all by accepting his oracles fact and only to see that after some weeks of taking his herbal medicine i notice some changes in my body system and i went for check up the day he ask me to go for check up to confirm if the sickness was still there,to my greatest surprise i could not find any sickness in my body i was first shocked and later arise to be the happiest woman on earth after i have concluded my final test on the hospital by my doctor that i am now HIV- Negative. My papers for check are with me and now i am happy and glad for his miraculous help and power. With these i must tell everyone who might seek for any help, either for HIV cure or much more to contact him now at these following email now, Email: dr.skhivhomefcure@gmail.com sir thank you so much for your immediate cure of my disease, i must say a big thanks for curing my disease, i owe you in return.and be blessed sir.

  • Ronaldo Spelltemple

    You can get your lover back
    through the help of Dr.Ronaldo at
    these contact details which are
    +2348110038610 or write him via
    email at (ronaldospelltemple@gmail.com)
    Before i go further let me give a
    brief introduction about myself.. I am Lace diva
    from toronto i believe after the help that Dr.Ronaldo
    gave me i owe him a favour to thank him through
    the internet after helping me to bring back my
    lost lover that left me. My advise to the rest of the
    people that are out there having difficulties in
    their relationship is to contact Dr.Ronaldo through
    the details above and i guarantee you that
    through the help of Dr.Ronaldo your problems will
    be solved…..he is the greatest spell caster from Africa using the strong power from is four fathers…..Dr.Ronaldo is tested and trusted.

  • Emil Bouchard

    My Name is Emil.I will love to share my testimony to all the people in the forum cos i never thought i will have my girlfriend back and she means so much to me..The girl i want to get marry to left me 4 weeks to our wedding for another man..,When i called her she never picked my calls,She deleted me on her facebook and she changed her facebook status from married to Single…when i went to her to her place of work she told her boss she never want to see me..I lost my job as a result of this cos i cant get myself anymore,my life was upside down and everything did not go smooth with my life…I tried all i could do to have her back to all did not work out until i met a Man when i Travel to Africa to execute some business have been developing some years back..I told him my problem and all have passed through in getting her back and how i lost my job…he told me he gonna help me…i don’t believe that in the first place.but he swore he will help me out and he told me the reason why my girlfriend left me and also told me some hidden secrets.i was amazed when i heard that from him..he said he will cast a spell for me and i will see the results in the next couple of days..then i travel back to Us the following day and i called him when i got home and he said he’s busy casting those spells and he has bought all the materials needed for the spells,he said am gonna see positive results in the next 2 days that is Thursday…My girlfriend called me at exactly 12:35pm on Thursday and apologies for all she had done ..she said,she never knew what she’s doing and her sudden behavior was not intentional and she promised not to do that again.it was like am dreaming when i heard that from her and when we ended the call,i called the man and told him my wife called and he said i haven’t seen anything yet… he said i will also get my job back in 3 days time..and when its Sunday,they called me at my place of work that i should resume working on Monday and they gonna compensate me for the time limit have spent at home without working..My life is back into shape,i have my girlfriend back and we are happily married now with kids and i have my job back too.This man is really powerful..if we have up to 20 people like him in the world,the world would have been a better place..he has also helped many of my friends to solve many problems and they are all happy now..Am posting this to the forum for anybody that is interested in meeting the man for help.you can mail him to agumaguspelltemple@gmail.com I cant give out his number cos he told me he don’t want to be disturbed by many people across the world..he said his email is okay and he’ will replied to any emails asap..hope he helped u out too..good luck:agumaguspelltemple@gmail.com.Once Again His Email Address Is: agumaguspelltemple@gmail.com

  • russell Abruzzy

    name is russell i will like us to share tips on how to identify a
    spell caster cos alot of people have fallen victim of scam as i
    have come
    across lots of comments lately (i was a victim too) and from
    experience and
    what i know i decide to open this thread, only fake spell casters
    ask for
    the followings:
    COURIER CHARGES: no matter where you are in the world, no
    matter the
    distance and continent a real spell caster will cast a spell
    without you seeing it or the spell caster getting it to you to use it
    long as he has the names or pix..the spell will work itself..
    STRAIGHT: no excuses for failure, if money was needed in the
    first place
    for courier he should have say so, so one can know how
    prepared he is..i
    did rather pay $2000 at once to get my result rather than paying
    $200 for
    excuses to get more money..its not bad paying for items but the
    end result
    might be an excuse
    THREAT: if you get fed up of sending money after money, they
    begin to
    threaten one with death and madness..
    NIGERIA; about 80% of them are nigerians not saying they dont
    have real
    spell casters cos they are spiritually gifted in africa but the
    impersonation is too much, the fake are more than the real..
    i fell a victim of scam twice to a certain dr wodu and dr isaka
    they but
    ripped me to shred before i realised almost $3700 was gone until
    i came
    across dr igodo who told me how to know a fake spell caster, he
    helped me
    get my ex back without failure or excuse in 5 days..we are back
    and happy
    now for about a month..his e-mail is
    lets beware of scammers and share experience, suggestion and

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Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

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The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

When the ‘Pop-Up’ Store Sticks Around

Retailers have started to rethink their sprawling storefronts. Instead, companies are turning to smaller, more specialized locations that that can adapt to declining store revenues while addressing some new opportunities in selling to a connected consumer.


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