2011 Local Commerce M&A Saw Most Activity in Daily Deals | Street Fight


2011 Local Commerce M&A Saw Most Activity in Daily Deals

0 Comments 19 March 2012 by

2011 was an intensely active year for the local marketing and commerce M&A market, with 186 transactions logged — up 40% from 2010. Groupon, Google, LivingSocial and eBay led the way in acquisitions, gobbling up smaller companies in a move to further solidify their position in the local marketing arena. Major acquisitions include eBay’s purchase of local targeting company WHERE for $135 million, Reply’s $60 million MerchantCircle purchase, and Google’s $151 million purchase of Zagat. A glimpse at the amount of transactions:

Such activity is expected to continue as hyperlocal companies continue to battle it out for the $43 billion local advertising market. Thanks to companies like these, an increasing number of local merchants are turning to daily deals, location-based services and other hyperlocal channels that offer transparency and real ROI. With just a portion of this segment still in the test phase, there remains a huge opportunity, and consolidation will only continue as the bigger players shore up their offerings and the smaller players run out of the cash to wait out the growth. (You can read more about local merchant trends in The Local Merchant, a recent white paper from Street Fight.)

The $43 billion local commerce sector, in particular, is undergoing transformation as new and old players identify new hyperlocal marketing channels for converting customers into buyers, repeat customers and advocates.

Below, find a slideshow that provides a framework for understanding the mechanics of and M&A activity in this exploding space:

Denver — March, 5th, 2015
Learn from the pros, network with partners and clients, and ski! Don't miss our second annual event on this important topic.
Register now and save!


Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.

See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!


© 2015 Street Fight.

Powered by WordPress. Hosting by Page.ly