PODCAST: This Week in Location-Based Marketing — INTRO, Wallit, Momentfeed | Street Fight

On Location

PODCAST: This Week in Location-Based Marketing — INTRO, Wallit, Momentfeed

0 Comments 16 March 2012 by

Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association. In this week’s episode, hosts Rob Woodbridge and Asif Khan look at location-based dating with Eskimi; INTRO’s bid to be a mobile business connector; Wallit’s virtual augmented walls and Instagram. Plus, special guest Rob Reed from Momentfeed.

Episode 68

Recorded: March 11, 2012
Hosts: Rob Woodbridge & Asif Khan

Show highlights:
1. Instaprint launches location based Instagram photobooth (3:38)
2. Eskimi adds location based features to their dating application (8:40) – Asif’s article:Looking for location based love
3. INTRO – location based introductions for business types (13:30)
4. Wallit launches virtual augmented walls for places (18:53)
5. Unilever teams up with Viggle for March Madness (25:25)

Product of the Week
Momentfeed: With special guest Rob Reed, CEO (30:25)

Funding / M&A News
1. Green Dot acquires Loopt (38:06)
2. Switchfly closes $15M (41:20)
3. SingTel buys Amobee for $321M (46:00)

Resource of the Week
VW Gets Strong Click Rates from Location-Based Super Bowl Campaign (50:22)

Subscribe to TWiLBM: Audio feed | Video Feed

 

Big Things Coming in Local in 2015!


Join us in New York, San Francisco and Denver for Street Fight's industry-leading conferences. Top speakers, great networking, valuable insights, and killer parties.
Click here for dates and details!

Newsletter

Get hyperlocal industry headlines in your inbox every morning. Subscribe to the Street Fight Daily newsletter.


See how brands compare in local presence across areas such as local SEO, data accuracy, social engagement and more. Presented by Where2GetIt and Street Fight. Click here to see the battle!

Free White Paper: Pay-Per-Call’s Role in Improving Marketing ROI

Call campaigns can make the phone ring — or alienate prospective customers. Learn how to get it right: Download "Pay-Per-Call's Role in Improving Marketing ROI."

Produced by Street Fight Insights for Soleo.

Free White Paper: Contextualization

Learn how to deliver better, revenue-driving consumer experiences. Download "Contextualization: Leveraging Location-Based Technology and Mobile to Drive Success for Brands."

Sponsored by Artisan Mobile.

Follow Us

Get the latest Street Fight news, information and analysis via Twitter and Facebook.

The Commerce Graph

The “Commerce Graph” is a new framework we have developed to think about the future of physical exchange. The model offers an alternative to the dominant narrative about the commerce landscape that frames digital networks as an adversary of physical exchange.

The $20 Billion Mobile Marketing Opportunity

Strategies and insights into the landscape of targeting options and how they deliver foot traffic and sales for SMBs.
Check out our 2013 report and get your copy today!

Twitter

© 2014 Street Fight.

Powered by WordPress. Hosting by Page.ly