What Non-Profit News Orgs Can Learn From Yelp
From the get-go, Yelp was 100% citizen journalism, for better or for worse. There were editors, sure, but professional journalists were not tasked with generating content. The crowd was left to self-organize and submit copy. Imagine, if you can for a minute, a Chicago News Cooperative founded completely on the citizen journalism ethos. No professional reporters. Only editors and guides. The trajectory could be quite interesting…
Street Fight Daily: 02.22.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Don’t Shoot The Messenger Over User Content, Courts Confirm (PaidContent)…
Highlight: A Socially Acceptable Way to Stalk People Around You (Business Insider)…
Jumptap, PlaceIQ Team to Boost M-Commerce (Mediapost)…
SinglePlatform Expands With YP.com Partnership
When you go to YP.com now, you can find not just listing information, but also information about what the business is selling and for how much. This effectively moves YP.com up in the purchasing decision funnel, shortening the user’s path to a purchasing decision and making it more likely that they’ll finalize that decision onsite…
What Groupon Gets in Hyperpublic: Targeting, Merchant Data
Not only will Hyperpublic help Groupon more accurately target deals to the right people at the right time — the company can also help provide value to the deal behemoth’s merchant partners, providing information about who is buying what at their store when. Groupon will now presumably be able to provide data to tout a deal’s effectiveness, and to point out ways to improve future offers…
7 Customer Loyalty Options for Merchants and Brands
These hyperlocal solutions provide all the benefits of traditional loyalty programs, without requiring local merchants to handle the management and configuration of complicated systems. Rather than relying on punch cards and key-fobs, most of these programs almost universally rely on a device that 44% of Americans have already — the smartphone. Here are seven examples of platforms that can help businesses improve customer retention and promote loyalty.
Street Fight Daily: 02.21.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups.
Google Launches a Leaderboard for Check-Ins, But Foursquare Has Been Here Before (BetaBeat)…
A Customer Loyalty Program (From Some of the Folks Who Brought You Groupon) (New York Times)…
Supporting Profitable News (BuzzMachine)…
Street Fight Daily: 02.20.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon Buys Hyperpublic, a Local Data Start-Up (New York Times)…
What Yelp’s IPO Means About the Future of Crowdsourced Media (GigaOm)…
Why LivingSocial Lost $558 Million Last Year (Business Insider)…
The 2012 Election Goes Hyperlocal With Targeted Online Ad Buys
Online advertising for the 2012 election is all about “addressability,” says Jordan Lieberman, managing director of Campaign Grid, which bills itself as “the online advertising platform for campaigns and causes.” Street Fight spoke with Lieberman about what kinds of online ad buys we can expect to see from the parties in the coming months…
Street Fight Daily: 02.17.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Yelp Expects Its IPO to Price at $12 to $14 Per Share (New York Times)…
Glassmap and Highlight Take on the Next Frontier of Location Sharing: Doing It All the Time (AllThingsD)…
Mason: Groupon To Begin Offering Deal Personalization Abroad Later This Quarter (TechCrunch)…
LevelUp Expands to 4 More Cities, Doubling Footprint
The mobile payment and loyalty app launched in four new markets today, expanding significantly a little over three months after leaving Beta. The app, a sibling of location-based social discovery app SCVNGR, is now available in Seattle, San Diego, Chicago, and Atlanta, in addition to its launch markets of Philadelphia, Boston, New York, and San Fransisco…
Hyperlocal Media and Collaborative Consumption Services
The “shared economy” being ushered in by startups like Airbnb, Getaround and Toolspinner is creating new marketplaces where locals can rent their homes, cars, and tools to neighbors. This new trend enables the efficient sharing of resources and goods that are used on occasion as an alternative to outright ownership…
Case Study: Golf Center’s ‘Grizzly’ Check-Ins Build Loyalty
At TopGolf, a golf entertainment facility with locations in Virginia, Illinois, and Texas, regional marketing director Scott McMahon says he was able to boost the number of Foursquare check-ins in 2011 by creating a “Grizzly” special that tied in with the company’s “Fun Doesn’t Hibernate” marketing campaign…
Street Fight Daily: 02.16.12
A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...
Groupon: Offering Deals With No Time Limits? (TechCrunch)…
Building Location-Based Social Networks in Egypt (TheNextWeb)…
Localmind Gooses Location-Advice Service by Broadening Focus (CNET)…
New LocalResponse Products Give Brands Instant Access
Social advertising platform LocalResponse launched a host of products today that are designed to help brands and other marketers to respond to consumer intent in real-time. The company released an analytics and action platform for marketers, PRO Dashboard, and took two advertising products out of beta, Direct Response and Intent Retargeting…
Bob Garfield Is Wrong About Hyperlocal — Here’s Why
I’d venture online news will enjoy more significant changes in the next decade than it has in the last — and that’s saying something, considering that the last decade saw the rise of the broadband Internet and smartphone saturation. Ironically, the very same week that Garfield nailed the coffin shut on hyperlocal, we read about how NPR used localized Facebook targeting to jack traffic on some of its articles…
When Tools Become Channels: Rethinking Local Promotion Distribution
Promotional commerce between small businesses and local consumers is undergoing a massive reconstruction. In the process, media channels are being forced to proactively adapt or wither into irrelevance. Media channels no longer enjoy the spoils of having critical mass in consumer reach and limited competition…