Street Fight Daily: 01.24.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Gilt Groupe Cuts Include 10 Percent of Employees and Two Executives (AllThingsD)…

Foursquare’s an API Billionaire: ‘Thousands per Second’ (Programmable Web)…

Local Online News to get TMZ Slant in L.A. (NetNewsCheck)…

Lessons for Hyperlocal Publishers in Cheerleader’s Defamation Suit

Share this:

Immunity for defamatory claims are limited only to circumstances in which a user has uploaded content without the knowledge or encouragement of the publisher. Immunity likely is lost once publishers become involved in selecting or editing user content, or if the publishers add their own negative comments.

5 Tips for an Effective Hyperlocal Advertising Campaign

Share this:

As hyperlocal advertising continues to heat up, publishers and merchants are working together to figure out what makes online ads most effective. Here are tips from a few top hyperlocal publishers that can help merchants stay ahead of the curve…

Infographic: Retailers Were Second-Largest Source of Google Ad Revenue in 2011

Share this:

A new infographic released by search marketing software provider WordStream looks at the breakdown of industries that account for the 96 percent of Google’s income that comes from keyword advertising. While the finance and insurance industry took the top spot, retailers and general merchandise companies (including small local business owners) came in second…

Street Fight Daily: 01.23.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Mason: Groupon Has 10,000 Employees, 70% Outside of U.S. (TechCrunch)…

CBS Local Deal Opens Door for Pureplay (NetNewsCheck)…

Why 2012 Is the Year of Mobile Advertising (Mashable)…

Following Jerry Yang’s Exit, Where Is Yahoo’s Local Strategy Headed?

Share this:

Yahoo may be a lot closer to a viable mocal strategy than people are giving it credit for and the incoming CEO may actually have a great canvas to prove the naysayers wrong and recast the portal as a more nimble player that squarely straddles the old and the new Internet with equal facility…

PODCAST: This Week in Location-Based Marketing — Groupon, Roamler

Share this:

In this week’s episode, hosts Rob Woodbridge and Asif Khan talk about Groupon’s partnership with Deutsche Telekom, location on the Kindle Fire (by HopStop and Skyhook), Shazam’ing the SuperBowl and GM opening up the OnStar API. All this plus Wiggert De Haan, Founder of Roamler.

Local Quotables: Hallinan, Mason, Rainert, Bass and more

Share this:

This week’s best quote was from Groupon CEO Andrew Mason, who defended his company from attacks on its business model — saying the issues critics pointed to were simply due to Groupon’s rapid growth. This week’s quotes also feature Foursquare’s plan for a new web presence, a new definition for “hyperlocal,” and the integration of social media into television…

Street Fight Daily: 01.20.11

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

798 Daily Deal Sites Closed in the Last 6 Months of 2011 (Daily Deal Media)…

‘Patch May Be A Big Waste Of Money For AOL, But My Dad Loves It’ (Business Insider)…

Online Ads Will Waste $12.4 Billion This Year In the U.S. (ReadWriteWeb)…

Will Microlocal Work for Community Bulletin Board Sites?

Share this:

Everyblock and Nextdoor may need to go where the local conversational action is, Facebook. For example, microlocals could partner with Facebook and allow their subscribers to create a Facebook group for their neighborhood with all the bells and whistles (classifieds, recommendations, events listings) associated with their web application…

Sounds and Places: Experiencing Bluebrain’s ‘Central Park’

Share this:

Washington DC-based band Bluebrain has created a location-based album called Central Park (Listen to the Light) which accomplishes what very few others have to date been able to: namely, to build an app that actually augments reality vis a vis location…

Case Study: Boutique Uses Foursquare for Broader Customer Demos

Share this:

At Dragonfly Shops & Gardens in Orange, California, owner Beth Davidson is always on the lookout for low-cost ways to get the word out about her boutique. In the last few years, she’s found that hyperlocal platforms offer a much better ROI than print advertising…

Street Fight Daily: 01.19.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Foursquare Adds Restaurant Menus, What About Food Check Ins? (TechCrunch)…

GoLocal24: Positioning Hyperlocal at the Top of The News Cycle (Local Onliner)…

Everyblock Introduces Hyperlocal Event Listings (Everyblock Blog)…

Hyperlocal Publishers Join SOPA Protest

Share this:

Online publishers large and small went dark yesterday to protest the Stop Online Piracy Act and the Protect IP Act currently pending in Congress. Declared the “Web Goes on Strike” day by Fight for the Future, sites such as Wikipedia and hyperlocal city directories like City View have gone entirely dark. Google placed a black banner over its logo and included a link “Tell Congress: Please don’t censor the web.”

Non-Profit ‘Independent’ Raises the Bar in New Haven

Share this:

In 2006, veteran reporter Paul Bass launched the New Haven Independent as a one-man outfit. Half a decade later, the Connecticut publication boasts nine full-time reporters, runs 20 stories every day, and has a partnership that sees its stories appear in the Spanish-language publication La Voz. Street Fight spoke with Bass recently about the future of the business model, how non-profit local publishers work, and why he thinks Patch was a mistake.

The Daily Deal — Dead Man Walking?

Share this:

The evolution of daily deals has not been unlike that of other successful startup stories. But while the story is the same, the pace at which the deals industry went through the stages of maturity has dramatically amplified the signal. Almost four years later, where do we stand?

Music Marketing — A Location-Based Listening Experience

Share this:

As location-based marketing becomes increasingly popular, the variation of place-centric apps is also increasing, with niche players competing to provide targeted local ads and promotions. The music industry, in particular, has staked out its place in the location-based marketing scrum through the development of applications that combine music and location into integrated marketing tools…

IAB Counsel: Push to Regulate Online Ads May Lose Traction

Share this:

Hyperlocal news publishers have a better chance to prosper with targeted display advertising that is self-regulated, according to Mike Zaneis, the Interactive Advertising Bureau’s General Counsel and Senior Vice President of public policy. Industry groups like the IAB fear government regulations may slow growth for the online industry…

4 Ways Hyperlocal Vendors Are Helping Merchants Run Efficient Campaigns

Share this:

In addition to battling it out over features and functionality, more and more platforms and services are upping their game in the way they work one-on-one with merchants. Here are a handful of the ways hyperlocal companies have begun providing support and information to help businesses run more successful deals…

Street Fight Daily: 01.17.12

Share this:

A roundup of today’s big stories in hyperlocal media, technology, advertising and startups...

Google Launching Goofy Game to Promote Location Products in Google+ (ReadWriteWeb)…

Groupon CEO Andrew Mason Defends His Decisions on ’60 Minutes’ (AllThingsD)…

How Well Your Deal Sells is Inversely Proportional to Its Amount of Fine Print (Zuupy)…